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News Release

Brain Awareness Week at Moravian Set for March 10-14

Brain Awareness Day is March 15 at the Da Vinci Science Center

Bethlehem, Pa., March 6, 2008— Brain Awareness Week at Moravian College, an annual education initiative organized by The Dana Alliance for Brain Initiatives, in collaboration with Moravian’s Departments of Biology, Psychology, will run from Monday, March 10 through the end of the week.  Students will return from spring break next week to a number of activities designed to promote awareness of the functions of the central nervous system and recent advances in neuroscience research.   

Visiting faculty members from area institutions will present talks at the College for 3 consecutive days at 4 p.m. in the Priscilla Payne Hurd Academic Complex, room 102. Jay P. McLaughlin, Ph.D., Department of Psychology, Northeastern University will present “Neurobiology of stress: modulating effects on depression, drug abuse and learning and memory” on Monday, March 10. Elaine Reynolds, Ph.D., Department of Biology, Lafayette College, will present “Art and Neuroscience: dual paths to understanding the brain and ourselves” on Tuesday, March 11. Kate Arrington, Ph.D., Department of Psychology, Lehigh University, will present “Hemispheric Differences in Attention to Objects” on Wednesday, March 12.

Other activities planned to raise awareness include “Celebrate your Brain” Fun Brain Activities in the HUB at dinnertime on Thursday, March 13 and the screening of the film Memento on Friday, March 14 at 4 p.m.

Brain Awareness Day is scheduled for Saturday, March 15 from 10 a.m. to 4 p.m. at the Da Vinci Science Center in Allentown,  Pa. This special event is designed to provide hands-on neuroscience activities for children (K-8th grade) and general neuroscience information for their families.  Participants will be able to engage in a number of fun activities ranging from memory testing to brain dissection to recording electroencephalographs (EEGs) of their own brains.  Visitors can learn about the brain and benefits of brain research from students studying neuroscience at Moravian, Muhlenberg and Cedar Crest colleges.

The Brain Awareness Week campaign, launched in 1996, has united the Society for Neuroscience with The Dana Alliance for Brain Initiatives and a coalition of over 1,200 science, advocacy, and other health organizations that share an interest in elevating public awareness of brain and nervous system research.

During the week-long educational blitz, Society members sponsor a variety of educational activities for the general public including lectures, lab tours, classroom visits, and exhibits across North America to demonstrate the importance of basic neuroscience research to the health and well-being of the American public.

Moravian College is a private, coeducational, selective liberal arts college located in Bethlehem, Pennsylvania. Tracing its founding to 1742, it is recognized as America's sixth-oldest college. Visit the Web site at www.moravian.edu.