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News Release

New Certificate Program for Administrators Working
in the Arts

The Certicificate in Arts Administration(Bethlehem, Pennsylvania) – Moravian College recently announced that a new Certificate Program in Arts Administration is now offered through the Division of Continuing and Graduate Studies. The program is designed to provide a solid business foundation for busy entry-level arts administrators. The program combines a major concentration in the art of choice – music, the visual arts, theatre, and museum studies – with a six-course program of administrative theory and practical skills to nurture effective and responsible leadership.

Before constructing the program, Moravian College held meetings with practicing Lehigh Valley arts administrators, including representatives from the Zoellner Center, the Bach Choir, Martha Graham Dance Co., Pennsylvania Youth Theatre, the Baum School, Historic Bethlehem Partnership, the State Theatre, and Bethlehem Works. The group compiled a list of tasks that not-for-profit arts professionals must master to be successful. The tasks were grouped as communication, management and marketing, board interaction, and "miscellaneous" tasks, such as fund-raising, grant-writing, and volunteer recruitment. With the guidance and counsel of experts, College representatives designed a program of courses that provides a solid grounding for professionals working in the arts regardless of the discipline or area of emphasis.

"Providing a community with cultural activities in art, music, theatre, and museums requires dedicated administrators with skills in many areas," said Linda Heindel, dean of the Division of Continuing and Graduate Studies at Moravian. "The experts agreed that a fundamental passion for the cultural activity and solid administrative skills are critical to the success of professionals working in the arts."

"Moravian College has a long tradition of educating artists and administrators; this program combines the best of tested programs," said Heindel. "An advisory board of recognized community arts leaders will guide program development and intern placements."

A full major, or at least six courses, in the art of choice and a course in college composition are co-requisite to completion of the certificate.

The certificate will consist of four required courses:

    ECON 152 Principles of Economics (macro- and microeconomic theory)

    MGMT 223 Management and Organizational Theory

    MGMT 39_ Not-for-Profit Management

    MGMT 381 Internship/Field Experience (with an arts organization)

and two required electives selected from among :

    ACCT 157 Financial Accounting

    MGMT 251 Marketing Management

    MGMT 253 Human Resource Management

    ENGL 203 Business Writing

    ENGL 130 Public Speaking.

Prospective candidates may contact program advisors Linda Kvamme and Linda Heindel at 610-861-1400 in the Continuing and Graduate Studies Office at Moravian

Moravian College is a private, coeducational, selective liberal arts college located in Bethlehem, Pennsylvania. Tracing its founding to 1742, it is recognized as America's sixth-oldest college. Visit the web site at www.moravian.edu.