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News Release

Moravian MBA to Offer Course in Italy at SDA
Bocconi University

(Bethlehem, Pennsylvania) – The Moravian MBA, the graduate business program of Moravian College, recently announced a partnership with SDA Bocconi to offer a course, Developing Transnational Managers (MBA 695). SDA Bocconi, the business school of Bocconi University in Milan, Italy, is recognized as one of the "top five" business schools in the European Union and also ranks in the top 50 business schools in the world.

The course is open to students from all Lehigh Valley MBA programs It will be held from May 19 to May 30, 2001. The cost will be $4,000, which includes tuition, airfare, hotel costs, and most meals. The deadline for registration is March 1, 2001.

"Developing Transnational Managers", will explore how culture, tradition, challenges of globalization, core competencies, and politics impact business in Italy and the European Union. The course employs a variety of pedagogies including lecture, discussion forums with EU MBA students, company "connections" via company tours, meetings with US expatriate managers and Italian firms that have operations in the USA, as well as student presentations.

Participants will earn a full-course unit (3-graduate credits) as an elective for their MBA while gaining a "hands-on" business experience in Europe. They will study with faculty from one of Europe’s best MBA programs and access the international networking of culture and business. Participants will reside at the Hotel D’Este, a four-star hotel, which is within a five minute walk to the University. At the University, students will have access to all student services including meeting spaces, computers, library, and gym. Bocconi University is located a short Metro ride from the heart of Milan which features museums, LaScala, shops, and restaurants.

For more information, contact The Moravian MBA by calling 610-807-4444 or email mba@moravian.edu. The Moravian MBA, founded in 1985, is a graduate business program built upon the values of a liberal arts education that emphasizes life-long learning and growth through respect and concern for people as a strategy to manage business successfully.

Moravian College is a private, coeducational, selective liberal arts college located in Bethlehem, Pennsylvania. Tracing its founding to 1742, it is recognized as America's sixth-oldest college. Visit the web site at www.moravian.edu.