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News Release

Moravian to host Keys for Kids Perform-a-thon to benefit St. Luke’s Hospital Pediatrics

Bethlehem, Pa., April 25, 2008—More than 100 children will play on historic Steinway art-case pianos including “Rhapsody” during the Keys for Kids Perform-a-thon at Moravian College from Thursday, May 1 to Sunday, May 4. Organized by Jacobs Music Company, the perform-a-thon offers the unique opportunity for young people to play on exquisite one-of-a-kind Steinways while helping children by raising money for the St. Luke’s Hospital & Health Network Pediatric Department.  Jacobs Music invites area musicians, music educators and their students to participate in the perform-a-thon. Those interested may contact Karen Hobbs at 215-568-0021, ext 36 for more information and to schedule a performance time.

“This is a wonderful opportunity for Jacobs Music to champion something that is vitally important to us, encouraging our region’s young people to actively participate in music. This event is about children helping children, and the opportunity to perform on fine Steinway pianos will reward the young participants for both their musical accomplishments and humanitarian efforts in raising needed funds for children receiving care at St. Luke’s Hospital,” said Mark Love, senior vice president, Jacobs Music Company.

The Pediatrics Department at St. Luke’s provides care in both inpatient and outpatient settings for infants, toddlers, school-aged children and adolescents. Treating almost 3,000 children each year, the department’s staff is dedicated to working closely with their patients’ families in coordinating care, from admission to discharge from the hospital. The professional staff is specially trained to be sensitive to the special needs of children with serious illness or injury.

The piano Rhapsody was crafted by Frank Pollaro in tribute to the 100th anniversary of the birth of legendary Steinway artist George Gershwin. The piano is dyed in brilliant blue and over 400 mother-of-pearl stars have been hand cut into the piano and inlaid in random fashion. The plate is coated in silver to give the impression that the piano is emanating light when it is opened. Frank Pollaro is one of the leading veneer craftsmen in the United States today. His complex veneered and inlaid furniture has been featured in numerous publications, on television, and in the Neuberger Museum at SUNY-Purchase. On being asked to design the Rhapsody piano for Steinway in honor of Steinway artist George Gershwin, Pollaro commented, “It seemed only natural to have this piano studded in stars. To me the stars represent Broadway, America, and most importantly, the shining star that Gershwin was to music.” Pollaro has said that his goal was to “pay tribute to the royalty that Gershwin was to music.”

Jacobs Music, a Philadelphia cultural institution first established in 1900 – the same year as the Philadelphia Orchestra – and a family owned and operated business, has taken a leading role in the Philadelphia music community. The company supports internationally renowned artists and regional music organizations including Moravian’s International Music Fraternity, the Curtis Institute of Music, the Philadelphia Orchestra and the Kimmel Center for the Performing Arts, and countless universities and schools of music.

Moravian College is a private, coeducational, selective liberal arts college located in Bethlehem, Pennsylvania. Tracing its founding to 1742, it is recognized as America's sixth-oldest college. Visit the Web site at www.moravian.edu. The Music Department of Moravian College offers a comprehensive curriculum in music education, theory, history, and performance of diverse styles, and has numerous performing ensembles, including the Moravian Choir, known for its popular holiday Vespers services. Foy Concert Hall is located on Moravian’s Priscilla Payne Hurd Music Campus at Main and Church Streets.