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News Release

Moravian College Appoints Bernard J. Story as Vice
President for Enrollment

Bernard J. Story of Bethlehem was recently promoted by Moravian College to the new position of vice president for enrollment. Story will guide an effort to integrate an admissions-based marketing approach as he continues to spearhead the student recruitment and financial aid efforts of the College.

Story joined the admission department after graduating from Moravian College in 1980. He was promoted to director of admission in 1988 and was named dean of admission and financial aid in 1994. "We have made this change to recognize the importance of Bernie Story’s leadership role, both internally and externally. He has clearly demonstrated the expertise, dedication, and senior management know-how that more than qualify him for this new position and its responsibilities," said Moravian College president, Dr. Ervin J. Rokke.

A 1980 Moravian graduate, Story serves as Chair of the Middle States Regional Council of the College Board. He is a member of the National Association of College Admission Counselors, the Pennsylvania Association of Secondary and College Admission Counselors, and the College Entrance Examination Board. He was elected to membership in the Moravian College Circle of Omicron Delta Kappa, a national leadership society.

A 1976 graduate of Bethlehem Catholic High School, Story is active in a variety of local youth organizations. He is a Vice President of the Board of Directors of the Boys and Girls Club of Bethlehem. In another personnel move related to the integration of Moravian’s marketing and student recruitment initiative, James Mackin has been named as Director of Admissions. Mackin will guide the integration of the two component programs, admissions and financial aid, of Moravian’s student recruiting efforts.

Mackin has been a member of Moravian’s admissions staff since 1990 serving as associate director of admissions. He coordinated transfer admission, international admission, and athletic recruitment. In addition, Mackin served as an assistant basketball coach from 1990 to 1995. Mackin began his career in admissions in 1985 at Allentown College where he worked before joining the Moravian staff.

Mackin received his B.A. in Politics from Allentown College in 1980, and completed a Masters in Business Administration with an emphasis in Finance and Marketing at Wilkes University.