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Moravian Professor Authors Textbook on Economics

Peter von Allmen publishes economics textbook, contributes to a handbook on sports economic

Bethlehem, Pa., January 18:, 2006—Peter von Allmen, professor of economics at Moravian College, whose first book (with Michael Leeds of Temple University) on the economics of sports has become the international standard in colleges and universities, has published a general economics textbook and a chapter in a handbook of readings on the economics of sports.

Economics (Addison-Wesley), also written with Leeds as well as Richard Schiming of Minnesota State University, already has been released in what the publishing industry calls a “split” format: Its introduction and chapters on microeconomics were issued in paperback in December. Microeconomics is the study of influences on individual markets.

The chapters on macroeconomics—the study of large-scale influences on national economies—was published as a paperback simultaneously with the issuance of the entire book in late December.

Each chapter on an economics principle includes “Life Lessons,” drawn from material that speaks to student and business readers. For example, the “Supply and Demand” chapter discusses the market for coffee in a small college town, while the “Monopoly” chapter uses the price of attending a major league baseball game in Atlanta.

All three books include a Web-based tutorial and exercises for students called MyEconLab.

Von Allmen also contributed a chapter on “The Economics of Individual Sports” in the new Handbook of Sports Economic Research, edited by John Fizel, professor of economics and director of the online M.B.A. program (iMBA) at Penn State University.

The handbook can be used as a supplement to von Allmen and Leeds’s The Economics of Sports, which has been adopted by colleges and universities across the United States for courses in the popular field of sports economics.

The Economics of Sports, which grew out of courses that von Allmen and Leeds have taught at their respective institutions, was published in 2001. A second edition was issued in 2004. The book has been translated into Chinese, and one of its most popular markets is Australia.

The handbook covers both team and individual sports, including tennis, golf, and motor racing. It explores the state of the discipline in this fast-growing field, with chapters on such major topics as revenue and costs, labor markets, market structure, market outcomes, and public policy.

Its contributors include R. Todd Jewell (University of North Texas) on the state of the field and David J. Berri (California State University at Bakersfield) on professional basketball; John C. Leadley and Zenon X. Zygmont (Western Oregon University) on the National Hockey League (which is recovering from a canceled season after a major labor dispute between players and owners); Fizel and Lawrence Hadley (University of Dayton) on major league baseball; Victor A. Matheson (Holy Cross College) on European soccer; Brad R. Humphreys (University oaf Illinois) on women’s intercollegiate athletics; Hadley and Anthony Krautmann (DePaul University) on the market for professional sports; and Rodney Fort (Washington State University) on competitive balance in North American professional sports.

Young Hoon Lee (Hansung University, South Korea); Leeds and Barbara Erin McCormick, senior economist at Litigation Analytics Inc.; and Stefan Szymanski (Imperial College, University of London) contributed chapters on sports economic theory, econometrics, and theory of competition. An appendix offers a case study of the economic state of the National Football League.

To order Economics or its split-format paperbacks, write to Addison-Wesley’s Boston office at 75 Arlington St., Suite 300, Boston, MA 02116 or visit the company website and online catalogue at www.aw-bc.com.

Information on the readings handbook, Published by M.E. Sharpe Inc of Armonk, N.Y., can be found at www.mesharpe.com; write to M.E. Sharpe Inc., 80 Business Park Drive, Armonk, NY 10504.