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News Release

Week of Brain Awareness to Culminate Saturday with Workshop at Da Vinci Discovery Center

Bethlehem, Pa., March 17, 2006—Brain Awareness Week at Moravian College, an annual education initiative organized by The Dana Alliance for Brain Initiatives, in collaboration with Moravian’s Departments of Biology, Psychology, and Philosophy, and the Moravian Workshop on Artificial Intelligence will culminate on Saturday, March 18 with a brain workshop for teachers and brain-related activities for children in grades K-8 and their families at the Da Vinci Discovery Center of Science in Technology in Allentown, Pa.

A number of brain awareness programs were held earlier this week at Moravian College. Dr. Audrey Ettinger, assistant professor biological sciences at Cedar Crest College presented, “Using Fish to Understand the Nervous System.” Dr. Michael L. director of the Rutgers Laboratory for Real-Life Reinforcement Learning, presented “Toward Real-Life Reinforcement Learning,”

Two films are included as part of the organized activities. “Transamerica” was presented and followed by a discussion led by Dr. Stacey Zaremba, professor and chair of the Department of Psychology at Moravian. Students watched the movie "Fast, Cheap, and Out of Control" and participated in a post-film dialogue with Dr. Susan Schneider, assistant professor of philosophy, Moravian College.

In addition to the events, students received daily e-mails throughout the week with brain teasers and fun facts about the brain and nervous system.

The week will conclude with a service learning experience designed by students from Moravian College, Muhlenberg College, Cedar Crest College, and the Da Vinci Discovery Center of Science and Technology. On Saturday, March 18 from 10am-4pm will provide “hands-on” neuroscience activities for children (K-8th grade) and general neuroscience information for their families at the Da Vinci Discovery Center of Science and Technology, Students studying neuroscience from the participating colleges will join their professors in the implementation of the activities. Elementary and middle school teachers in the Lehigh Valley have been invited to participate in the day’s events.

Brain Awareness Week is designed to raise the level of public awareness about central nervous system functions as well as recent brain and spinal cord research advancements. The Dana Alliance will release its 2006 Progress Report on Brain Research in the United States at the conclusion of the workshop. Brain Awareness Week activities are sponsored by 1,875 organizations in 65 countries. The next Brain Awareness Week is scheduled for March 12-18, 2007.

Moravian College is a private, coeducational, selective liberal arts college located in Bethlehem, Pennsylvania. Tracing its founding to 1742, it is recognized as America's sixth-oldest college. Visit the website at www.moravian.edu.