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News Release

Distinguished Lecture Series to feature talks by
eight area CEOs

Moravian MBA program begins February 5 with William F. Hecht, PPL Corporation

(Bethlehem, Pennsylvania)— Nine of the Lehigh Valley area’s most respected CEOs are scheduled to speak as part of the MBA Distinguished Lecture Series, in the Capstone Course of The Moravian MBA, Moravian College. Hank Barnette, executive-in-residence and Comenius professor of leadership at Moravian assisted the College in bringing together this distinguished group of business leaders. The speakers and series dates are:

    * William F. Hecht, president and CEO of PPL Corporation,
      Wednesday, February 5
    * L. Susan Hunt, publisher and CEO of The Morning Call,
      Wednesday, February 19
    * Robert C. Wood, chair of the board of the Wood Dining Services,
      Wednesday, February 26
    * Peter C. Carpino, president of United Way of the Greater Lehigh Valley,
      Wednesday, March 5
    * Lee A. Butz, chief executive officer of Alvin H. Butz, Inc.,
      Wednesday, March 19
    * John T. Dickson, president and CEO of Agere Systems,
      Wednesday, March 26
    * Ross J. Born, co-president of Just Born, Inc.,
      Wednesday, April 2
    * Mark J. Schwab, president and CEO of Binney & Smith Inc.,
      Wednesday April 16

Each of the business leaders will start their visit at Moravian with a dinner at 6:00 p.m. with representatives from the College. At 7:00 p.m., Moravian MBA students will present a strategic analysis of the industry in which the CEO’s company is a competitor. From 8:00 -9:30 p.m., each CEO will give a presentation which will include remarks about the mission, values, challenges, opportunities and strategies of their company. All programs will be held in the Stirling Room (#338) of the Priscilla Payne Hurd Academic Complex.

William Hecht is chairman, president and CEO of PPL Corporation. PPL is a worldwide energy company with headquarters in Allentown, PA. PPL Corporation controls or owns more than 10,000 megawatts of generating capacity in the United States; sells energy in key U.S. markets and delivers electricity to nearly 6 million customers in Pennsylvania, the United Kingdom and Latin America. Hecht has served as president of the FORTUNE 500® Company since 1991, and in the role of chairman and chief executive officer since 1993. -

Susan Hunt became publisher and CEO of The Morning Call in June, 2001. The newspaper serves about 130,000 readers daily in a nine-county area of eastern Pennsylvania surrounding the town of Allentown. The Morning Call has served the Lehigh Valley area for more than 100 years. Before joining the Call, Hunt held management positions at Orlando Sentinel Communications. She was named vice president/operations for the Sun-Sentinel in 1997 and became vice president/general manager in 1999 with overall responsibility for the company’s operations including advertising, finance, circulation, operations, technology, human resources and Community News Group divisions.

Robert Wood serves as chairman of the board of the Wood Dining Services. Originally established as a family-owned restaurant in 1940 by M. W. “Scotty” Wood, the Wood enterprise provides food service management to businesses, educational institutions, hospitals, healthcare facilities and retirement communities. Robert Wood opened the Wood Dining Services Food Processing Plant in 1970. Today, Wood is organized as a multi-faceted organization, with annual sales of over $607 million dollars.

Peter C. Carpino is president of the United Way of the Greater Lehigh Valley, the area's premiere fund raising organization for health and human services. United Way last year raised $11.2 million -- the third highest amount of any United Way in the Commonwealth -- for the support of some 112 programs that help ensure the quality of life throughout Lehigh, Northampton, and Warren counties. Carpino has received numerous community awards including the Community Services for Children’s 1999 Donley Award, the Lehigh County Chamber of Commerce 1999 Keystone Award and the Association of Fundraising Professional’s 2002 Outstanding Fund Raising Executive Award.

Lee Butz, chief executive officer of Alvin Butz, Inc., introduced the construction management concept to the Lehigh Valley in 1973. His construction management firm (CM) is consistently ranked among the nation’s largest CM firms, according to ENR, McGraw-Hill’s construction industry weekly magazine. The company is currently managing over $400 million of projects, covering a large spectrum including hospitals, college buildings, dams, commercial, industrial and municipal projects, and research facilities.

John Dickson is the president and CEO of Agere Systems. Agere is a premier provider of advanced integrated circuit (IC) solutions that access, move, and store network information. Agere’s IC solutions form the building blocks for a broad range of communications and computing applications. Previously, Dickson was executive vice president and CEO of Lucent Technologies’ Microelectronics and Communications Technologies Group, with responsibility for the company’s Microelectronics, Intellectual Property, network Products, Lucent Venture Partners and New Ventures units.

Ross Born is co-president of Just Born Inc., a family-owned candy manufacturer that has been in business for more than seven decades and three generations. Just Born produces everyone’s favorite candies: Mike and Ike®, Hot Tamales®, Zours®, Teenee Beanee®, Jelly Beans, and seasonal Marshmallow Peeps®. Just Born has expanded to more than 20 export markets, and the candy is now available to more than 1.5 billion people worldwide.

Mark Schwab serves as president and chief executive officer of Binney & Smith Inc., maker of Crayola products. He joined the Easton, Pennsylvania-based company in 1999 and is responsible for all aspects of world wide business including sales, marketing, operations, human resources, corporate affairs, finance and product development, as well as strategic planning and corporate development.

Santo D. Marabella, MBA program director, believes that “there is no better way to bring the theory of business to life than to give students the opportunity to meet face-to-face with CEOs to listen, learn and discuss issues that challenge their companies and factors that bring them success. We couldn’t imagine launching this program with a more reputable and stimulating group of corporate ‘professors’.”

The Moravian MBA, founded in 1985 by Moravian College, was designed for working adults from the greater Lehigh Valley region. It is a business program built upon the ideals of a liberal arts education. 2003, marks the fifteenth anniversary of the first graduates of The Moravian MBA program. For more information, call 610- 807-4444, or visit the MBA program on the Web at: www.moravian.edu/mba.