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News Release

Distinguished Lecture Series to Feature Talks by Five Area CEOs

Moravian MBA program begins March 3 with Robert Wood, Wood Dining Services

(Bethlehem, Pennsylvania)— Five of the Lehigh Valley area’s most respected CEOs are scheduled to speak as part of the second annual MBA Distinguished Lecture Series, in the Capstone Course of The Moravian MBA, Moravian College. Hank Barnette, executive-in-residence and Comenius professor of leadership at Moravian, once again assisted the College in bringing together this distinguished group of business leaders. The speakers and series dates are:

    * Robert C. Wood, chairman, Wood Dining Service, Wed. March 3
    * Helmut Erhard, president and CEO of Lehigh Cement Company,
      Wed. March 17
    * Ross J. Born, co-president of Just Born, Inc., Wed., March 24
    * C. T. O’Donnell, president and CEO, KidsPeace, Wed. April 7
    * L. Susan Hunt, publisher and CEO of The Morning Call, Wed. April 14

Each of the business leaders will start their visit at Moravian with a dinner with representatives from the College. Then, Moravian MBA students will present a strategic analysis of the industry in which the CEO’s company is a competitor, followed by the CEO who will give a presentation that includes remarks about the mission, values, challenges, opportunities and strategies of his or her company.

Robert Wood serves as chairman, Wood Dining Service, a position he assumed in 1997. Originally established as a family-owned restaurant in 1940 by M. W. “Scotty” Wood, the Wood enterprise provides food service management to businesses, educational institutions, hospitals, healthcare facilities and retirement communities. In 2001, Wood Dining Services merged with Sodexho, the largest food service provider in the world. Wood’s philosophy is to give back to the community and he works for an improved quality of life for the citizens of the Lehigh Valley and beyond.

Helmut Erhard is president and CEO of Lehigh Cement Company, Allentown, Pa., fully owned by Heidelberg Cement Group, Heidelberg, Germany. Lehigh Cement Company has served the construction industry in North America for more than 100 years as a producer of high quality Portland, blended and specialty cements and construction materials. Erhard was named to his present position in 2000 and subsequently a member of the Managing Board, Heidelberg Cement Group that same year.

Ross Born is co-president of Just Born Inc., a Bethlehem based, family-owned candy manufacturer that has been in business for over 80 years and three generations. Just Born’s 540 dedicated employees produce everyone’s favorite candies: Mike and Ike®, Hot Tamales®, Zours®, Teenee Beanee®, Gourmet Jelly Beans, seasonal Marshmallow Peeps® and Peanut Chews®. Just Born has expanded to more than 40 export markets.

C. T. O’Donnell has been president of KidsPeace, Orefield, PA since 1999. KidsPeace is a private, not-for-profit charity dedicated to serving the critical behavioral and mental health needs of children, preadolescents and teens. Since 1882, KidsPeace has been helping kids develop the confidence and skills they need to overcome crisis. O’Donnell provides oversight of this national, 2800 employee, $170 million, 10 state continuum of care for these children in need.

Susan Hunt became publisher and CEO of The Morning Call in June, 2001. The newspaper serves about 130,000 readers daily in a nine-county area of eastern Pennsylvania surrounding the town of Allentown. The Morning Call has served the Lehigh Valley area for more than 100 years. Before joining the Call, Hunt held management positions at Orlando Sentinel Communications. She was named vice president/operations for the Sun-Sentinel in 1997 and became vice president/general manager in 1999 with overall responsibility for the company’s operations including advertising, finance, circulation, operations, technology, human resources and Community News Group divisions.

Santo D. Marabella, Associate Professor of Management and former Director of the MBA program, believes that “there is no better way to bring the theory of business to life than to give students the opportunity to meet face-to-face with CEOs to listen, learn and discuss issues that challenge their companies and factors that bring them success. We couldn’t imagine launching this program with a more reputable and stimulating group of corporate ‘professors’.”

The Moravian MBA, founded in 1985 by Moravian College, was designed for working adults from the greater Lehigh Valley region. It is a business program built upon the ideals of a liberal arts education. 2004 marks the sixteenth anniversary of the first graduates of The Moravian MBA program. For more information, call 610- 807-4444, or visit the MBA program on the Web at: www.moravian.edu/mba.