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News Release

National media literacy expert to expose tobacco industry marketing tactics

Dr. Peter DeBenedittis will present “Seduce Me: Blow Away the Ashes”

(Bethlehem, PA.)— National media literacy expert Dr. Peter DeBenedittis will present “Seduce Me: Blow Away the Ashes,” an entertaining program exposing the manipulative tactics used by tobacco companies to market their products, on Wednesday, October 15 at 7 p.m. in Prosser Auditorium at Moravian College. The program is hosted by Moravian College in conjunction with Coalition for a Smoke-Free Valley, the Pennsylvania Department of Health, and American Legacy Foundation. Admission is free and the lecture is open to the public; reservations are encouraged for groups of six or more.

DeBenedittis is recognized as one of America’s leading experts on media literacy and tobacco advertising. In his powerful and often life-altering presentation, DeBenedittis focuses on tobacco prevention, body image, and corporate manipulation. He teaches about media literacy and reveals the many ways in which marketers target college campuses. DeBenedittis has presented at four national conferences on tobacco and health and is a consultant for the CDC Office on Smoking and Health and the National Cancer Institute. He has trained thousands of teachers, prevention specialists, and health promotion workers across the country. Before becoming a speaker and educator, DeBenedittis worked with the New Mexico Media Literacy Project.

Using state-of-the-art multimedia deconstructions, DeBenedittis educates while entertaining—on the topics of tobacco prevention, underage and binge drinking, violence prevention, eating disorders, body image, parenting around media, and consumerism.

Having previously run an ad agency for 10 years, DeBenedittis now uses his advertising knowledge to educate for prevention rather than seduce for profits. He was featured in a recent episode of the CBS new magazine 48 Hours for his work teaching media literacy.

For more information or to make reservations, please call the Coalition for a Smoke-Free Valley at (610) 402-4855.