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News Release

Ross J. Born to Address “Sweeter Side of Financial Planning” – Nov. 17

(Bethlehem, Pennsylvania) The Personal Financial Planning Certificate Program at Moravian College will host a discussion led by Ross J. Born, of Just Born Inc., entitled “The Sweeter Side of Financial Planning from a Business Owner’s Perspective”, on Monday, November 17 at 6:30 p.m. in the United Brethren Church Room, in the Haupert Union Building, Locust and Monocacy Streets.

Ross J. Born is Co-President of Just Born, Inc.; a family owned confectionery company located in Bethlehem, Pa. Just Born was founded in 1923 in Brooklyn, New York and moved to Bethlehem in 1932. Just Born produces jelly bean type products including brand names Mike & Ike®, Hot Tamales®, Zours and Teenee Beanee® gourmet jelly beans as well as Christmas, Valentine’s Day, Halloween and Easter Peeps® and Bunnies. Ross joined the family business in 1978 and shares the responsibility of managing the company with his cousin, David Shaffer; they also share the title of Co-President.

Ross, an Allentown native, is a graduate of Tufts University in 1975 and received a law degree from Hofstra School of Law in 1978. Ross is active in a wide variety of community affairs.

The lecture is free and open to the public. After the presentation a dessert reception will be held featuring Just Born products and a variety of tempting and sweet selections. For more information on this presentation or the Personal Financial Planning Certificate program at Moravian College please contact the Moravian College Division of Continuing and Graduate Studies (CGS) at 610-861-1400.