About Moravian’s New Graphic Identity
As you have probably noticed, the College has been transitioning from its previous graphic identity (cupola logo; “Build Your Foundation, Create Your Future” tagline) to one which incorporates a stylized Moravian star, MORAVIAN wordmark, and the “Live. Learn. Enjoy.” tagline that was developed as part of Moravian’s new admissions communications campaign and related graphic style. In addition, we have also revised our athletics logo (“M” and the greyhound) to make it more lively and appealing.
In a phased transition, all new printed materials, signage, etc. are utilizing the new graphic identity and corresponding logos. For existing materials with the cupola that aren't used with prospective students, we ask that offices deplete their supplies this spring. We have set a transition completion date of June 30, after which all materials containing the old style should be recycled and replaced.
The Public Relations Office is currently preparing a graphic style guide to inform those who wish to develop communications and materials of the proper use of the College logos. This e-mail serves to provide direction until the style guide is completed later this spring.
Importance of Consistent Graphic Identity
It is important that we maintain a consistent representation of Moravian in any written or visual communications materials that represent the College. We have numerous internal and external audiences and consistent and effective communication with each is critical to the College's growth and success. Through consistent use, Moravian can project a strong, unified, and professional image to all audiences, even though communications are sometimes coming from various sources across our campus. Doing so officially identifies your entity as part of the College, increasing brand identity with your audience and making it more likely that your message will be well received.
Letterhead and Business Cards
Many offices have been provided with new letterhead, envelopes, and business cards. Those needing new materials should contact Susan Woolley, director of publications, at email@example.com or call 610 861-1332. She can assist you with the following:
- Set up cards/letterhead/envelopes for offices/departments, prep for outside printing
- Fill orders as requested/needed (bulk ordering)
- Create and provide templates to departments to use for in-house printing
Moravian College has three official marks or logos
The College Seal
The seal is reserved for official communications that identify the College's policies and proceedings, for academic honors materials such as diplomas and awards, and appropriate use such as, special events, the fronts of podiums, inside and outside College buildings. The seal should not be used in advertising, publications, websites, or printed materials that publicize a program, activity, or service of the College.
The Star Logo and Wordmark
Moravian has developed a suite of logos, wordmarks, and related star images that together compose the graphic identity of the College. There are a number of variations of the logo/workmark in both horizontal and vertical orientations, with and without the tagline and/or the star. The College logo is to be used for all non-athletics representation of the College. For those needing to use a logo, the Public Relations Office can assist you in identifying the appropriate logo variation for your purpose(s).
The Athletics Logo
The athletics logo is has been revised and is to be used consistently in association with the Moravian College Athletics Department and its teams moving forward. The logo is very similar to the older version, mitigating the necessity to replace it where it exists. However, all new on signage, materials, and clothing that incorporates an athletics logo must be produced using the new logo. The College is also utilizing a standard sans serif typeface for words that accompany the logo.
Developing Marketing Materials
The College has recently revised its entire suite of admission communications and materials in conjunction with Mindpower, Inc., our marketing communications firm. The College is incorporating the visual style and messaging of these materials across its platform of other materials we produce.
If you are developing marketing materials (including web sites and social media) promoting the College to prospective students, please contact Michael Wilson, director of public relations and marketing, (firstname.lastname@example.org or call 610 861-1365) who can assist you. All such materials must be reviewed and approved by the Public Relations/Admissions team before being printed or distributed. At the same time, we are carrying the style forward with materials for other audiences to maintain a visually "branded" family of communications. Please contact Public Relations for assistance and/or to answer any questions.