Moravian College Launches Redesigned Web Site

Moravian College has unveiled its newly redesigned web site, developed and managed on Liquid Interactive's "Contentivity" Content Management System (CMS). The College undertook a comprehensive planning, design, and development process to create a site that features an attractive design, streamlined information architecture, and a content management strategy that delivers timely, relevant information throughout the site. The site can be accessed at: http://www.moravian.edu.

"The new site offers a vastly improved browsing experience for prospective and current students, parents, alumni, faculty, staff, and friends of the College," said Michael Wilson, director of public relations and marketing. "Through clear entry points on the home page, visitors can access information, forms, and other interactive content in just a click or two. Rotating features will highlight student and faculty achievements and provide a window into the life of the College and the rich experiences of our students."

During the assessment and planning phase, the College sought input from a variety of constituencies and target audiences through surveys, focus groups, and discussions with departments and individuals. The feedback was incorporated with best practices for Web 2.0 design in higher education to develop a site that is highly functional and attractive.

"We were able to build the new 4,000 plus-page site completely in-house, with limited resources," Wilson noted. "Our Webmaster Christie Jacobsen '00 did a commendable job of designing and building the site on the new CMS platform, while simultaneously maintaining the College's previous html site throughout the planning and implementation phase.

"The Web site is an important medium for prospective students to learn about the unique aspects of the College," Wilson continued. "The new, streamlined navigation will make it easy for visitors to find information about admissions, financial aid, majors, study abroad, and student life, and to apply online."

With the new site up and running, the Public Relations Office will focus on content development, staff training, and a review of departmental sites. "We will conduct CMS training for content contributors over the summer and turn our attention to improving the departmental sites," said Jacobsen. "The main site is a continual work in progress. We'll seek to increase collaboration with the campus community to keep the content fresh, interesting, and engaging."