The small army of camera
operators, video technicians and assorted hangers-on that
could be found on campus Oct. 16 was clustered around Moravian
senior Christian Szabo.
Christian, an economics major,
is the Colleges rep in a promotional video being produced
by the city of Bethlehem and the Bethlehem Economic Development
Corp. to sell the city as a place to live, work and go to
The city received a $100,000
grant from the state of Pennsylvania to make the video, which
is being created by Shooters Inc. of Philadelphia.
It is intended to dispel
perceptions of Bethlehem as a dying steel town by depicting
the vibrancy of the citys technology/service-based economy,
cultural underpinnings, and storied educational institutions,
said Michael Wilson, Moravians director of public relations
and project coordinator.
The film opens with people in
a coffeehouse talking about why they like Bethlehem. It then
cuts away to scenes of them at home, at work and at Moravian
and Lehigh University.
The film, to be completed by
the end of the year, will be used to attract prospective students,
young professionals, and entrepreneurs to Bethlehem.