InCommon
 
e-Newsletter of Moravian College and Moravian Theological Seminary | April 19, 2012 Twitter Facebook RSS Feed
 
 

Moravian has a new look

Moravian College has been transitioning over the past months from its previous graphic identity (cupola logo; Build Your Foundation, Create Your Future tagline) to one which incorporates a stylized Moravian star, MORAVIAN wordmark, and the Live. Learn. Enjoy. tagline that was developed as part of Moravian’s new admissions communications campaign and related graphic style.  In addition, the athletics logo (M and the greyhound) has also been revised.

It is important to use the new graphic identity consistently on all new printed materials, signage, etc., in order to project a strong, unified and professional image to all audiences, even though communications come from various sources across the campus. Doing so, officially identifies each entity as part of the College, increasing brand identity and making it more likely that messages will be well received.

The College has recently revised its suite of Admissions materials in conjunction with Mindpower, Inc., its marketing communications firm.  The College also is incorporating the visual style and messaging of these materials across the platform of other materials produced.

If you are developing marketing materials (including web sites and social media) promoting the College to prospective students, please contact Michael Wilson, director of public relations and marketing, at wilson@moravian.edu or 610 861-1365.

All such materials must be reviewed and approved by the Public Relations/Admissions team before being printed or distributed. At the same time, we are carrying the style forward with materials for other audiences to maintain a visually "branded" family of communications.  Find more information and details here