A new Moravian Experience
For the past year, the admissions department has been growing, changing and evolving. From the major overhaul completed this summer to the admissions visitor center (if you haven’t yet seen it, it’s worth a special trip) in Colonial Hall, to new initiatives, to the hiring of a new vice president for enrollment management, the goal was to create a lasting, positive first impression. The sum package has been redesigned to help prospective students make the most of their Moravian Experience.
“The contemporary improvements to the admissions visitor center were done to make prospective students and their families feel at home and comfortable while gathering as much information as possible,” explains Kim Baird, senior assistant director of admissions.
The former waiting room has become an interactive space where visitors can learn all about Moravian in one stop. “Renovations there were done to meet ADA requirements, update the space aesthetically and enroll our visitors in all that Moravian has to offer,” she says.
“The value of a Moravian education is priceless, and we wanted to transmit that as quickly and effectively as possible for our visitors,” says Ken Huus, vice president for enrollment management, who joined Moravian at the beginning of the spring semester.
Before joining Moravian, Huus was dean of admissions at Sweet Briar College in Virginia for nine years. At Moravian, he is responsible for overseeing the recruitment, admission and enrollment of new students as well as the administration of financial assistance to new and returning students, and retention programs and strategies.
“Moravian offers a premium product and successful outcomes for our graduates,” he adds. “One of our strengths is the individualization of the programs we offer to students that enable them to pursue their passions and reach their goals.”
Programs such as SOAR (Student Opportunities for Academic Research), Add-Venture, study abroad programs, and opportunities for personalized attention from faculty create an overall, outstanding and valuable educational opportunity.
“We truly do offer the best of what a small, liberal arts college should offer,” says Huus. “All our classes are taught by faculty; advisors and other faculty members mentor and work individually with students to help them achieve success; we offer myriad opportunities for students to get involved and pursue their passion … and so much more.”
In addition, students can design their visit to include those specific things of greatest interest to them – meet with faculty members or coaches, visit classes in areas of academic interest, or stay overnight in a residence hall with a current student. In short, the entire visit experience has been transformed to be one that meets the individual student’s areas of interest.
“We have assessed the way we do our work and have reorganized our process,” says Huus. “In general, we are clearing away old expectations, creating new space and adding a ‘wow’ factor that not only impresses on first glance, but continues to grow and become even more valuable over the student’s four years here.
“We are rebuilding what we do to meet what families and students expect, culturally, in these times and this economy,” he adds. “We have added substance to ensure that expectations and reality meet.”
The stage is set for a stellar experience for visitors from the newly redesigned parking lot across Laurel Street from Colonial Hall, a new campus perspective map outside Colonial Hall and into the admissions area, proper.
Other areas of interest also received major facelifts as well as behind-the-scenes renovations over the summer break, including renovations to the first floor of Comenius Hall and infrastructure work done on Collier Hall of Science. Other spaces have been integrated into the completely redesigned campus tour, such as music practice rooms, previously inaccessible classrooms and updated dormitory rooms. A new 15-passenger mini-bus was purchased to transport visitors from Main Campus to the Priscilla Payne Hurd Campus and was re-routed to allow passengers to fully grasp the overwhelming sense of tradition and history inherent in Bethlehem’s downtown.
”We’ve taken important first steps over the summer to be ready for this recruiting cycle, and I think we’ve created a good foundation on which to build going forward, says Huus.