Moravian College’s #MoCoMotion Strives to Support Students Through Crowdfunding
The idea behind Moravian College’s new #MoCoMotion initiative follows the same thought process as the age-old adage “many hands make light work.” By pooling together our money, a greater good can be achieved. In many circles it’s known as “crowdfunding,” and it’s the newest way Moravian College hopes to put students in motion in the community and around the world.
Launched in late August, Moravian #MoCoMotion is an online gift campaign concentrated on the fundraising needs of five student programs. But there’s a catch. The #MoCoMotion drive lasts just 45 days.
“Moravian #MoCoMotion runs as a short-term campaign with an expiration date. We hope this will create a buzz and interest because of the initiative’s immediacy,” says Shelley Speirs, the College’s director of annual giving, who oversees #MoCoMotion.
The initiative’s target audience is young alumni who have graduated in the past decade. “This is a group we really want to engage, but we need to make sure to reach them where they live, and they tend to live in the online world,” says Speirs. “This is Moravian’s attempt to catch their attention.”
Partnering with a start-up operation called Gigawatt, which provides an online fundraising platform that leverages specific giving projects and social networks to increase young alumni participation, the College compiled a list of five activities that could interest this audience and compel them to participate. This led to a targeted email to nearly 3,000 alumni.
The highlighted programs include The 1742 Experience, Backpack to Briefcase, Catalyst Leadership Program, o.s. Earth Global Simulation Workshop, and a nursing trip to Honduras.
It’s the idea of giving back, and it provides a way for alumni to make a small contribution that can have a great impact on today’s students.”
– Katie Dantsin
As director of leadership development at Moravian’s Center for Leadership and Service, Katie Dantsin leads three of the promoted programs, and she sees real value in connecting with recent graduates who might have an affinity for the programs in need.
“I think this is a great opportunity for young alumni to provide opportunities for current students who may be participating in the activities they found meaningful and rewarding during their own college experience,” she says. “It’s the idea of giving back, and it provides a way for alumni to make a small contribution that can have a great impact on today’s students.”
Not to be overlooked is the competitive element of Moravian #MoCoMotion, namely an online leaderboard. When a person makes a gift, they receive a personalized URL link that can be shared with friends, both with and without Moravian ties. If these friends also make a gift using the personalized link, the original donor receives credit and moves up the gift standings.
“We hope this initiative gets the competitive juices flowing,” says Speirs. “We really want to make all of our projects happen and every little bit helps us get closer to that goal.”
Visit http://mocomotion.moravian.edu to learn how you can put students in motion!
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