Emily Krall’s VH1 Internship Helps Her Find ‘Niche’
Emily Krall’s first task as a VH1 intern was a challenge that has bested New York City newbies for decades: Making sense of the Port Authority Bus Terminal.
Twice a week this summer the Moravian College self-designed media communications major caught the 6:45 a.m. Bethlehem bus to the Big Apple, rising an hour earlier at her on-campus dorm, to ensure she wasn’t late for her internship at the cable network’s New York offices.
“It was definitely a test,” Krall said of the terminal that ushers nearly 60 million commuters into the city a year. “I have never worked in New York before, but it’s not that complicated. It’s just an overwhelming idea.”
Once known exclusively for its music video countdowns, VH1 hosts a multitude of popular reality shows like “Love & Hip Hop Atlanta” and “Mob Wives,” providing Krall the glimpse into the entertainment industry she sought entering her final year of college. Working as a production management intern,
Krall spent her 10 a.m. to 6 p.m. shift on set, chasing down errands to make sure shooting went as smoothly as possible.
Her most memorable experience came during the filming of “Make a Band Famous,” VH1’s first-ever 24-hour music competition. Krall described the shoot, which was hosted by The All-American Rejects frontman Tyson Ritter, as “craziness and utter chaos.” Nonetheless, it was thrilling.
You need to handpick the courses that you
think will be beneficial for you and where you want to go.”
– Emily Krall '15
This reality is a large departure from where Krall initially saw her career path taking her when she arrived at Moravian from her hometown in East Lebanon County. Always interested in painting as a high schooler, Krall initially wanted to be an art therapist, double majoring in psychology and studio art. She quickly realized that while she enjoyed creating art, the career path just didn’t feel right.
Drawn to entertainment and pop culture, Krall started focusing her attention on the media and television industry. “I’m one of those people who has to try everything to find out what I like,” explained Krall.
While changing course, Krall wasn’t afraid to ask for advice. After hearing that Brittany Garzillo ’13, then a fellow Moravian student, won a Mid-Atlantic Emmy Award, Krall emailed with the future PBS39 reporter with questions. Then Krall’s advisor, Debra Wetcher-Hendricks, associate professor of sociology, helped map out a self-design major to fit her needs.
“It’s about being proactive,” Krall reasoned.
With a class docket heavy in English, sociology and marketing courses, Krall has a major of her own creation. “You need to handpick the courses that you think will be beneficial for you and where you want to go,” she said. She is also a graphic design minor, an area “that I fell into and I love,” she added.
In the time since, Krall has served as the social media and marketing intern for the College’s Career Center, as well as a news intern with WFMZ-TV. Although the television experience was valuable, Krall realized news broadcasting didn’t fit her personality.
Likewise, Krall’s VH1 internship opened her eyes to the fact she’d prefer to work on the production – creative – side of the entertainment industry. She could see herself pursuing that goal – maybe on the West Coast.
“I feel like my ultimate goal is consistently shifting right,” she admitted. “I have always liked entertainment, and I really enjoyed my internship experience at VH1. I really think I may have found my niche.”
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