News Release
October 2000

Just Born president Ross to discuss life insurance at Moravian College

(Bethlehem, Pennsylvania)-- The Moravian College Personal Financial Planning Certificate Program is sponsoring a free public discussion forum on Monday, November 6, entitled "The Sweet Side of Life Insurance" from a business owners prospective with Ross J. Born serving as the discussion leader. Ross believes in the value of owning Life Insurance and will discuss a variety of topics ranging from the benefits of owning life insurance to selecting the appropriate product. Following his presentation, Ross will conduct an open discussion enabling participants to ask questions and share their experiences regarding life insurance. Following the presentation, the Personal Financial Planning Certificate Program will host a free dessert reception incorporating Just Born products into a variety of tempting and sweet selections.

The Presentation on Monday, November 6, 2000 begins at 6:30pm in the Air Products Room of the Haupert Union Building (HUB) on the Moravian Campus. Following the presentation, which is expected to last ninety minutes, a dessert reception will follow in the HUB Lobby. Anyone interested in learning more about the benefits of owning life insurance is welcome to attend this free program.

Ross J. Born is Co-President of Just Born, Inc.; a family owned confectionery Company located in Bethlehem, PA. Just Born was founded in 1923 in Brooklyn, New York and moved to Bethlehem in 1932. Just Born produces jelly bean type products including brand names Mike & Ike®, Hot Tamales®, Zours and Teenee Beanee® gourmet jelly beans as well as Christmas, Valentine’s Day, Halloween and Easter Peeps® and Bunnies. Ross joined the family business in 1978 and shares the responsibility of managing the company with his cousin, David Shaffer; they also share the title of Co-President.

Ross, an Allentown native, is a graduate of Tufts University in 1975 and received a law degree from Hofstra School of Law in 1978. Ross is active in a wide variety of community affairs.

The Moravian Personal Financial Planning Certificate Program is the only CFP-Board Registered educational program in the Lehigh Valley. Students completing a financial planning curriculum at a CFP Board-Registered Program will be eligible to sit for the national CFP Certification Examination administered by the CFP Board. The Moravian program is an in-depth curriculum that integrates key components, which must be considered and assessed by professionals who perform personal financial planning. These include insurance, investments, tax planning and management, retirement planning, employee benefits, and estate planning. Individuals who gain technical knowledge and proficiency in these areas will be well equipped to engage in the personal financial planning process.

For more information on this presentation or the Personal Financial Planning Certificate program please contact the Moravian College Division of Continuing and Graduate Studies (CGS) at 610-861-1400 or John D. Rossi, III Director of Personal Financial Planning Educational Programs at 610-861-1380.