News Release
November 2003
(Bethlehem, Pennsylvania) The Personal Financial
Planning Certificate Program at Moravian College will host a discussion
led by Ross J. Born,
of Just Born Inc., entitled “The Sweeter Side of Financial Planning
from a Business Owner’s Perspective”, on Monday, November
17 at 6:30 p.m. in the United Brethren Church Room, in the Haupert
Union Building, Locust and Monocacy Streets.
Ross J. Born is Co-President of Just Born, Inc.;
a family owned confectionery company located in Bethlehem, Pa. Just
Born was founded in 1923 in
Brooklyn, New York and moved to Bethlehem in 1932. Just Born produces
jelly bean type products including brand names Mike & Ike®,
Hot Tamales®, Zours and Teenee Beanee® gourmet jelly beans
as well as Christmas, Valentine’s Day, Halloween and Easter Peeps® and
Bunnies. Ross joined the family business in 1978 and shares the responsibility
of managing the company with his cousin, David Shaffer; they also share
the title of Co-President.
Ross, an Allentown native, is a graduate of Tufts University in 1975
and received a law degree from Hofstra School of Law in 1978. Ross
is active in a wide variety of community affairs.
The lecture is free and open to the public. After the presentation
a dessert reception will be held featuring Just Born products and a
variety of tempting and sweet selections. For more information on this
presentation or the Personal Financial Planning Certificate program
at Moravian College please contact the Moravian College Division of
Continuing and Graduate Studies (CGS) at 610-861-1400.
