Graphic Design Outcomes
Laura (Hullfish) Caiola, Class of 2010
Laura currently works at NACCME (North American Center for Continuing Medical Education) as a graphic designer. Her designs help promote attendance at NACCME’s live events. She translates her concepts into the signage and publications that correspond with the event, such as: invitations, web-based publications, web banners, e-blasts, and syllabus books, and she oversees the production of promotional materials.
In addition to collateral pieces, Laura is the graphic designer for the medical journal, Annals of Long-Term Care (ALTC), owned by HMP Communications, LLC (the parent company of NACCME). She lays out the monthly publication and oversees its production.
Laura’s experience at Moravian provided her more than the necessary skills to be a professional graphic designer. She learned how to use her creativity and the core principles of graphic design to create functional designs. In her spare time, she operates her own studio in Lawrenceville, NJ where she does freelance graphic design and produces silkscreen products for her Etsy store.
Tim Biery, Class of 2009
Tim Biery currently works at lookthinkmake, an Austin, Texas based advertising agency as a front-end developer and designer.
Previous experience includes working as a front-end developer and designer Core77 which publishes articles, discussion forums, an extensive event calendar, hosts portfolios, job listings, a database of design firms, schools, vendors and services for all design disciplines.
In 2014, he received his Master's degree in Information Technology from Sacred Heart University in Fairfield, CT. At Sacred Heart, Tim was awarded the "Outstanding Master's Project Award" for theflatfile.com. The Flatfile is a website intended for limited edition screen-printed concert and art posters.
From Tim: “My studies at Moravian provided a strong and crucial foundation for shaping where I am today, not only from a career standpoint, but also as a person.”
Matthew Cokeley, Class of 1998
Matt’s career in graphic design began in a small advertising firm in Princeton, NJ. He moved up to New York City for a position as junior designer at Maxim magazine in 1999. In 2005, he moved on to what he called “the greatest job a 30-something guy could have”, as art director for Popular Science magazine. His role required him to interpret information from a wide variety of science related subjects, then turn those details into big, bold and engaging visuals.
Since 2011, Matt has been Creative Director for Mag+, the app development software spun out of a Popular Science R&D project. He spends his days designing apps, training clients and evangelizing the benefits of custom design for the mobile space. His fifteen years of print design experience enables him to reach those just starting out in app development.
Matt also runs MRCokeley Design, LLC., a boutique design studio focusing on creative solutions and design. He has spoken to graphic design students at Moravian and welcomed them to his New York design studio at Mag+. Click here to read a profile of Matthew featured in Moravian College Magazine.
Katie Needham, Class of 1994
Since graduation, Katie has been working in the consumer products industry, first as a graphic designer, then in various creative and marketing roles. She earned her MBA from Regis University in 2010. Currently she is the Global Director of Retail Activation for Schwinn, Mongoose bicycle brands for Pacific Cycle Inc. in Madison, Wisconsin. She works with the creative and consumer marketing department to create all of the packaging, POP, video, social, shopper and sales collateral tools to support their global bike business. After graduation, her first design job was at Simco (Jack & Jill Ice Cream), where she learned about packaging design and other aspects of consumer marketing. She then took a new role at the toy manufacturer K’NEX, designing impactful store displays and other promotions and events. From there she went to Masco Bath, and in 2012, to Schwinn.
From Katie: “I utilize knowledge from my graphic design program at Moravian every day. While it is slightly unusual to have successful consumer product marketers come out of a creative background, I found my first-hand creative design and direction skills to be a key strength for working in a modern cross-functional organization and leading a retail marketing team.”
Rob Fredley, Class of 1994
After receiving his graphic design degree, Rob advanced quickly through various design positions. Since 2000, Rob has been VP of Creative and Marketing at Virid in Reston, VA. He oversees all creative work and works directly with clients. Additionally, Rob is responsible for discovering and analyzing Internet trends to determine their impact on Virid's business and the brands they partner with. Virid has worked with a wide variety of mostly retail companies including Tory Burch, Timberland, Liz Claiborne, Bakers, Journeys, Zippo, Trina Turk, Kangol, among many others.
In addition to his design work, Rob has continued his photography.
Rob is currently pursuing his Executive MBA through the University of Maryland.