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Moravian College
Economics and Business
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Patrick van Esch

Assistant Professor of Management (2016)

Education

  • Doctor of Business Administration, Southern Cross University
  • Master of Management, Charles Sturt University
  • Graduate Certificate in Finance, Charles Sturt University
  • Executive Education (Transition to Business Leadership), IMD & Tuck Business School at Dartmouth College

Contact

Email: vaneschp@moravian.edu
Phone: 610 861-1413
Office: Comenius Hall 210

Areas of Research and/or Expertise

Dr. van Esch holds a Graduate Certificate in Finance & Master of Management from Charles Sturt University and a Doctor of Business Administration from Southern Cross University. His research focuses on social marketing and the effects on behavior change from mass media campaigns when either the dimensions of religion and/or fantasy are introduced. Other research interests include: Augmented Reality in the Retail Power Pendulum to influence Consumer Behavior as well as enhancing Marketing Education by Increasing student engagement through asynchronous learning. Dr. van Esch is also on the review board for the following journals: International Journal of Marketing Studies & Review of European Studies.

Academic Publications (Peer Reviewed)

  • VAN ESCH, P. (2009). Indications of mentoring efficacy in the development of school administrative assistants, International Journal of Evidence Based Coaching and Mentoring, 7(1), 136-147.
  • VAN ESCH, P., VAN ESCH, L., & COWLEY, J. (2013). The Dimensions of Religion as Underpinning Constructs for Mass Media Social Marketing Campaigns: An Emerging Concept. International Journal of Marketing Studies, 5(1), 96-106.
  • VAN ESCH, P & VAN ESCH, L. (2013). Justification of a Qualitative Methodology to Investigate the Emerging Concept: The Dimensions of Religion as Underpinning Constructs for Mass Media Social Marketing Campaigns. Journal of Business Theory and Practice, 1(2), 214-243.
  • VAN ESCH, P. & VAN ESCH, L. (2013). The Priest-Penitent Privilege: Are They Protected? Journal of Politics and Law, 6(4), 90-94.
  • VAN ESCH, P., OVERTON, L. AND VAN ESCH, L. (2014). Mass Media Social Marketing Campaigns: A review, International Business Research, 7(6), 1-17.
  • VAN ESCH, P., TSARDITZE, D & VAN ESCH, L. (2014). Mass Media Social Marketing Campaigns: A practitioners Perspective, International Journal of Marketing Studies, 6(5), 40-51.
  • VAN ESCH, P., VON DER HEIDT, T., NECK, P & VAN ESCH, L. (2015). Where the Dimensions of Religion and Mass Media Social Marketing Campaigns Intersect, Asian Social Science, 11(12), 103-111.
  • VAN ESCH, P. (2015). Extending Unfair Contract Term Provisions for Standard Form Contracts to Small Businesses, Alternative Law Journal, 40(2), 93-96.
  • VAN ESCH, P. (2015). Religion and Mass Media Social Marketing Campaigns: A Paradox, International journal of Business and Management, 10(11), 55-61.
  • WILSON, H & VAN ESCH, P. (2016). International Humanitarian Law: Attack of the Binary Bullet, Journal of Politics and Law, 9(4), 110-114.

Publications (Other)

  • VAN ESCH, P & LESLIE, C. (2016). Drones in Facilities Management: Disruptive Innovation to Reduce HSEQ High-Risk Activities, Facility Perspectives Magazine, Vol. 10, No. 2.

Academic Conferences

  • VAN ESCH, P. & VON DER HEIDT, T. (2014). Practitioner insights into the Dimensions of Religion in mass media social marketing campaigns, Australian and New Zealand Marketing Academy Conference (ANZMAC), Competitive Paper, Track: Social Marketing, December 1-3 2014, Brisbane, Australia.
  • VAN ESCH, P. (2015). Religion and Mass Media Social Marketing Campaigns: A Paradox, Contemporary Management Conference, October 8-11 2015, Virtual Conference, Poland.
  • VAN ESCH, P., VON DER HEIDT, T., NECK, P. & VAN ESCH, L. (2015). Fantasy in mass media social marketing campaigns, Australian and New Zealand Marketing Academy Conference (ANZMAC), Competitive Paper, Track: Social Marketing, 30 Nov–2 Dec 2015, Sydney, Australia.
  • VAN ESCH, P & LESLIE, C. (2015). Practical Experience using Drones for Asset Condition Assessment, FM in WA Conference, Facilities Management Association Australia (FMAA), August 25 2015, Perth Australia.
  • VAN ESCH, P. & NORTHEY, G. (2016). The dimensions of religion: Savior or risky business in mass media social marketing campaigns?, Australian and New Zealand Marketing Academy Conference (ANZMAC), Competitive Paper, Track: Social Marketing, December 5-7 2016, Christchurch, New Zealand.
  • VAN ESCH, P., NORTHEY, G. CHYLINSKI, M., DE RUYTER, K., SINHA, A., HILKEN, T & HELLER, J. (2016). Augmented Reality: Consumer savior or disruptive agent in the retail power pendulum?, Australian and New Zealand Marketing Academy Conference (ANZMAC), Competitive Paper, Track: Retailing & Distribution, December 5-7 2016, Christchurch, New Zealand.
  • HELLER, J., CHYLINSKI, M., NORTHEY, G., DE RUYTER, K., SINHA, A., HILKEN, T., VAN ESCH, P & MAHR, D. (2016). Topology of Augmented (A-) Commerce: The Current State and Directions for Future Research, Australian and New Zealand Marketing Academy Conference (ANZMAC), Competitive Paper, Track: Consumer Behavior, December 5-7 2016, Christchurch, New Zealand.

Academic Journal Reviewer

  • International Journal of Marketing Studies
  • Review of European Studies.