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Earn Your Online Master's in Data Analytics

Big Data is Everywhere. Master It.

The need for talented analytics professionals is bigger than ever. Whether you’re dabbling in data or an expert in the making, earning a data analytics degree online from Moravian University is your chance to be part of something big and stand out from the crowd.

Meet Your Student Experience Mentor


Your SEM is your one-stop shop for everything you need. Financial aid, admissions, student support, you name it. Your SEM will be with you right from the start and help you pave the way to graduation.

Stephanie Morrison

As you consider a future in data analytics and the skills you will need to develop, we can arrange for you to have a conversation with Dr. Joseph Szmania, our Director of Graduate Business programs and a faculty member in the MSDA program. Your SEM can help schedule this!

Why Study Data Analytics?

Data is transforming industries in real-time, from healthcare to sports and everything in between. Organizations know that the effective analysis of data improves the decisions they make and gives them an edge.

How much data is out there to be analyzed? By one report, the amount of data in the world at the beginning of 2020 was estimated to be 44 zettabytes! A zettabyte is 1,000 bytes to the seventh power—one zettabyte has 21 zeros. So, that’s a big number. And there are 2.5 quintillion bytes of data created each day.

New to the Industry?

Don’t worry if you don’t have a business background! Our new course, MGMT 501: Business Prerequisites, is a great support tool so you can get up to speed without having to pay for any extra classes. Talk to you SEM about enrolling today!

That’s why the demand for data analysts is growing so rapidly. According to the US Bureau of Labor Statistics, work as a data analyst is expected to grow by 20% over the next 10 years!

What Can You Do with an MS in Data Analytics?

Develop the skills—programming, analytics, and communication—that will propel you into the exciting and dynamic field that is at the epicenter of every organization today. These skills are often transferable from one industry to another, so you’ll have the flexibility to find your perfect fit!

Potential well-paying starting positions include:

  • Healthcare Data Analyst
  • Financial & Planning Analyst
  • Marketing Research Analyst
  • Human Resources Data Scientist
  • Business Operations Analyst
  • Business Systems Analyst

These positions are a springboard to more senior-level data positions managing broader groups, such as:

  • Developers
  • Engineers
  • Data Infrastructure
  • Data Warehousing
  • Data Security
  • Data Governance

Program Overview

Moravian students gain critical technical skills as well as the softer skills needed to succeed in today's data-intensive world. With a curriculum based on real-world connections, you can immediately apply the skills acquired in the Data Analytics program.  

Actionable Learning

Whether looking to advance in your current data career or are interested in pursuing a new career in data analytics, you’ll develop the skills that organizations are looking for. You’ll progress through a curriculum that includes:

  • Developing leadership and communication skills 
  • How to conduct business research
  • Data Wrangling
  • Exploratory Data Analysis
  • Managing databases – Using SQL and understanding NoSQL, Hadoop, MapReduce
  • Linear models
  • Nonlinear methods
  • Decision Tree models
  • Machine Learning Methods
  • Supervised and Unsupervised Learning Methods
  • Visualizations using Tableau
  • Web Analytics using Google Analytics
  • Text Analytics
  • Analytic software including R, Excel
  • Capstone Project which culminates your MSDA learning experience

Core Courses

This is a self-paced, no-cost course designed to develop foundation skills in the R programming language prior to a student beginning their technical course work. This popular language is at the heart of the Moravian MSDA program. Topics include Installing R, navigating the R workspace, understanding the structure of R commands, data sets, data management, performing basic statistical analysis, and how to create visualizations using several different plot functions.

Good business decisions and strategy depend on drawing inferences from data. Today, businesses gather and store vast amounts of data on customers, markets, and the business itself. In this course students will learn how to predict and explain phenomena in the environment through the gathering, analyzing, interpreting, and reporting of information that makes business decision makers more effective. The course focuses on methods of conducting business research, including data collection and sampling, measurement, hypothesis testing, basic quantitative analysis, and multivariate statistical techniques. Students will design and execute their own analysis of data in a business discipline of their choice. Excel is used extensively in the course as an analysis tool.

Various personal skills—such as communicating verbally and nonverbally, analyzing, reflecting, strategic thinking, time management, managing information, stress management, and career management—contribute significantly to an individual’s ability to lead people. Using a variety of tools and techniques, participants in this course will assess and develop their emotional intelligence, capacity to make judgments, and relationship management skills through reflective practice that aligns their theoretical knowledge with their workplace experiences. Emphasis will be placed on problem solving styles, building global and cultural awareness, ethical decision making, and developing knowledge management skills.

Leaders and managers achieve goals working with and through others. They must be skilled in developing individuals to work in teams, in facilitating teams, and in managing conflict. Leaders and managers must understand organizational and national cultures and how they affect the achievement of goals. They must not only hold strong ethical values, but also model them.

This course examines the role of managers as leaders in organizations and develops knowledge and skills needed by managers in today’s business environment to successfully achieve organizational goals. This course focuses on who leaders are and what leaders do. It is important to know what accounts for effective leadership and how one can become an effective leader. Subsequently, course material will focus upon fundamental principles of leadership and how these principles relate to becoming an effective leader. Emphasis will be placed on self-reflection and analysis in regard to developing one’s own leadership skills.

This course covers fundamental issues in large scale data management. The course examines issues related to data organization, representation, access, storage, and processing. Discussion includes open source and commercial solutions, with special attention being paid to large distributed database systems and data warehousing. The course introduces technologies and modeling methods for large scale, distributed analytics.

Big Data Analytics is the process of exploring and modeling large data sets to find patterns and gain insights for making actionable knowledge. Students will use MS Excel to explore large data sets from different business areas to support business decision making. This course will introduce students to data mining techniques, and the various problems that can be solved using the techniques. Students will learn to select appropriate analysis methods, use statistical software to apply those methods, and critically evaluate and communicate the results.

This course is focused on methods concerned with relations among variables and/or significant group differences. Multiple regression will be covered. Other techniques such as principal components analysis (PCA), exploratory factor analysis (EFA), which examines the interrelation between variables, and cluster analysis (CA) and discriminant analysis (DA), which are both concerned with the interrelations between cases or groups will also be covered.

This course extends linear OLS regression by introducing the concept of Generalized Linear Model (GLM) regression.

The course reviews traditional linear regression as a special case of GLM’s, and then continues with logistic regression, poisson regression, and survival analysis. The course is heavily weighted towards practical application with large data sets containing missing values and outliers. It addresses issues of data preparation, model development, model validation, and model deployment.

Drawing upon previous coursework in predictive analytics, modeling, and data mining, this course provides a review of statistical and mathematical programming and advanced modeling techniques. It explores computer intensive methods for parameter and error estimation, model selection, and model evaluation. The course focuses upon business applications of statistical graphics and data visualization, tree structured classification and regression, neural networks, smoothing methods, hybrid models, multiway analysis, and hierarchical models. This is a case study and project-based course with a strong programming component.

The capstone course focuses upon the practice of predictive analytics. This course gives students an opportunity to demonstrate their business strategic thinking, communication, and consulting skills. Students work on projects that can be work- related or part of a consultative effort with an organization. Students will present their project online to faculty and peers.

After taking this course, you will be able to:

  • Plan and execute an ethical data analytics project for an organization
  • Understand how analytics projects, including data extraction, transformation, and loading (ETL), can be applied to solve real world problems.
  • Understand how big data projects assist organizations to achieve their goals.
  • Exhibit the ability to identify, measure, interpret, and incorporate relevant information in analyzing problems and making effective business decisions.
  • Demonstrate an ability to write a data analytics report, make recommendations, develop conclusions from the research, and make substantial recommendations to decision makers.
  • Demonstrate an ability to orally present a consulting report to an executive audience.

Elective Courses

Choose three:

This course presents tools for decomposing complex decisions into constituent parts allowing each part to be solved separately and reintegrated into the overall problem solution. Subjecting complex decisions to a formal decision analysis process provides decision makers with much greater clarity about the true nature and risks inherent in the decision being made and produces more precise estimates of the range of outcomes that each decision option may yield. Decision analysis tools are commonly used to assist decision makers in complex decision environments such as those with multiple quantifiable and non quantifiable objectives, those that create, eliminate, or change options faced in subsequent decision environments, and decision options whose impacts are shaped by risk and uncertainty in current and future environments. Techniques such as decision trees and probability distributions, influence diagrams, the Simple Multi-Attribute Technique (SMART), Monte Carol simulations, Bayesian analysis scenario planning, and others will be discussed.

Introduces project management—the administration of a temporary organization of human and material resources within a permanent organization to achieve a specific objective. You consider both operational and conceptual issues. You learn to deal with planning, implementation, control, and evaluation from an operational perspective. In the conceptual arena, you study matrix organization, project authority, motivation, and morale and explore the differences and similarities between project and hierarchical management. You investigate cases that illustrate problems posed by project management and how they might be resolved.

A central part of e­commerce and social network applications, the World Wide Web is an important channel and data source for online marketing and customer relationship management. This course provides a comprehensive review of Web analytics, including topics in search marketing, social network marketing, social media analytics, user generated content management and marketing, mobile advertising and commerce, and CRM strategy. The course examines the use of Web sites and information on the Web to understand Internet user behavior and to guide management decision­ making, with a particular focus on using Google Analytics. Topics include measurements of end­user visibility, organizational effectiveness, click analytics, log file analysis, and ethical issues in analytics. The course also provides an overview of social network analysis for the Web, including using analytics for Twitter and Facebook. This is a case study­ and project­ based course.

This course begins with a review of human perception and cognition, drawing upon psychological studies of perceptual accuracy and preferences. The course reviews principles of graphic design, what makes for a good graph, and why some data visualizations effectively present information and others do not. It considers visualization as a component of systems for data science and presents examples of exploratory data analysis, visualizing time, networks, and maps. It reviews methods for static and interactive graphics and introduces tools for building web­browser.

he objective of this course is to review the use of statistical methods to analyze financial data. Topics include an overview of financial markets and data, accessing financial data, methods of exploratory data analysis (EDA) applied to financial data, probability distributions, especially heavy-tailed distributions, used in financial analysis, methods of computer simulation of financial data, methods of statistical inference applied to financial data and time series analysis. R language is used throughout the course.

This course is focused on incorporating text data from a wide range of sources into the predictive analytics process. Topics covered include extracting key concepts from text, organizing extracted information into meaningful categories, linking concepts together, and creating structured data elements from extracted concepts. Students taking the course will be expected to identify an area of interest and to collect text documents relevant to that area from a variety of sources. This material will be used in the fulfillment of course assignments.

This course focuses on developing skills in analyzing and improving healthcare systems and processes by integrating systems analysis, quality management, operations research techniques, exploratory data analytics and data visualization. Emphasis is placed on the use of organizational data, especially time­stamp data, to study processes and outcomes of care, particularly as it relates to flow analysis and improving work flow. The course relies heavily on hands­on use of computer­based modeling tools. Emphasis will be placed on formulating, designing, and constructing models, drawing conclusions from model results, and translating results into written end­user reports to support process improvement and quality improvement efforts.

The Online Learning Experience

Course formats

The Online MSDA program has both synchronous and asynchronous components. For the synchronous portion, you will meet with your professor and classmates for 1.5 hours, one day a week, during your scheduled class time. This time is reserved for lessons, lectures, and guest speakers. For the asynchronous portion, you will work through course materials and projects at your own pace, connecting with other students and professors, as necessary.

Timing and Pace

The timing and pace of this program are designed for working professionals. You will complete your Online MSDA in just two years by taking one class per session, which adds up to a total of 12 courses over 24 months. Your academic advisor can work with you to customize your pacing and courses—our program is flexibly designed for the working adult! 

Applying to the Moravian MSDA Program