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Faculty News and Notes 11-13-17

Faculty News and Notes 11-13-17

November 13, 2017


Assistant professor of management Patrick Van Esch authored the following recently published papers:

Northey G., Govind, R., Bucic, T., Chylinski, M., Dolan, R & Van Esch, P. (2017). The effect of mobile collaborative learning on student engagement and academic achievement, British Journal of Educational Technology, In Press.

Duffy, S., Northey, G & Van Esch, P. (2017). Iceland: How social mechanisms drove the financial collapse & why it's a wicked problem, Journal of Social Marketing, 7(3), 330-346.

Van Esch, P., Northey, G., Striluk, M & Wilson, H. (2017). Autonomous Weapon Systems: Is a Space Warfare Manual Required? Computer Law & Security Review, 33(3), 382-389.



Once again, Moravian College attended the annual United Nations Climate Conference. Hosted by Fiji but located in Bonn, Germany, this 23rd meeting, called the conference of the parties (COP23), took place from November 5-11 and was attended by Diane Husic, dean of the college of natural and health sciences, Joshua Toth ’18 and Jade Powers ’18. Moravian College remains one of only a handful of small liberal arts colleges with accreditation under the U.N. Framework Convention on Climate Change (UNFCCC).

On Monday, November 6, 2017, Husic facilitated a panel discussion titled “Community-based Adaptation: Research, Practice, and Partnerships for Resilience-building.” Moravian College, Trócaire, the official development agency of the Catholic Church in Ireland, and the Research and Independent NGO constituency of the UNFCCC (of which Husic is a member of the steering committee) are the co-sponsors of this official U.N. side event for COP23. The event was live-streamed, and there were nearly 100 viewers in the audience

Husic serves on the Adaptation Task Force that advices the Technology Executive Committee of the United Nations Framework Conventions on Climate Change (UNFCCC). The group’s most recent work, the “Compilation of Good Practices” report, officially launched at COP23 on Wednesday, November 8.

You can read Husic’s and Toth’s blogs from the conference at Moravian College at the UNFCC.


Assistant professor of management Patrick Van Esch presented at the following conferences:

Van Esch, P., Geisler, A., Kleintop, L., Northey, G & Heller, J. (2017). The Role of Women, Sexualization and Objectification in LGBTQ Advertising, The Association for Consumer Research Conference, 26-29 October, San Diego, California.

Northey, G., Chylinski, M., Ngo, L & Van Esch, P. (2017). The cross-modal effects of color in food advertising, Academy of Marketing Science Annual Conference,24-26 May, San Diego, California.

Van Esch, P & Teufel, J. (2017). Religious Cognition: Saviour or Risky Business in Social Marketing Campaigns, World Social Marketing Conference, 16-17 May, Washington DC.

Van Esch, P., Northey, G., Yang, S., Striluk, M & Van Esch, S. (2017). Consensus of e-reviews moderating effect on consumer attitudes toward e-WOM and luxury brand e-purchase satisfaction, The Mystique of Luxury Brands Conference, 11-12 May, Seoul, South Korea.



Emeritus Professor of Political Science Gary Olson’s op-ed “Racial wedge Politics Invented in Colonial America,” appeared in the November 8, 2017, opinion page of Lehigh Valley Live.