Geoffrey Deen, never imagined he’d be working on his family’s fifth-generation farm in Mt. Bethel, Pennsylvania (“When I was a kid, I told my parents, ‘There’s no way I am going to be a farmer.’”). He never imagined he’d be invited onto the Rachael Ray Show to pitch a startup business or that he’d win $10,000 in prize money in the OnDeck Seal of Approval Contest, featured on that episode. And no where in his realm of possibility did Deen see that he’d get a personal meeting with the hugely successful businesswoman and venture capitalist, Barbara Corcoran, made famous by ABC’s Shark Tank. But all of that happened. And just a few weeks ago, Deen gave notice at Verizon, where he managed the wireless retail supply chain out of corporate, to pour himself wholly into his young business—Hardball Cider, which he launched in the summer of 2013.