e-Newsletter of Moravian College and Moravian Theological Seminary | April 5, 2013 Twitter Facebook

Alumni Connection

Connected: The Communications Evolution From Smoke Signals to Facebook

Wendiann Sethi ’87 taking notes on her IPad.

Photos by Tom Repasch '72

The Alumni Association’s Lifelong Learning Committee hosted its fourth annual spring symposium on campus titled Connect: The Communications Evolution from Smoke Signals to Facebook.  The symposium brought together alumni and friends to listen and discuss with experts the effect of the evolution of media, in particular, social media.  The symposium featured three speakers, a presentation and a panel discussion focusing on communications from different angles.

Dr. Debra Wetcher-Hendricks, associate professor of sociology, provided a historical and sociological view of communications throughout time, in a presentation titled How Media Made Us Who We Are.  She analyzed the social changes made by print, radio, television and internet. Her presentation also outlined the notable events in history that were the result of such revolutionary media forms.

Tom Repasch ’72, a member of the lifelong learning committee, shared a ten-minute PowerPoint presentation on the history of communications.  The presentation was based on his travel to Geneva, Switzerland, where he toured the museum of the history of communications.

Dr. Debra Wetcher-Hendricks.

Dr. Earl Page, a professor of history and sociology at Northampton Community College, gave an insightful, critical lecture on the current state of communications.  His lecture touched on the many issues of current communications that have led to a disconnection in society, invasion of privacy, and a lack of creativity.  He questioned the barriers that society has created to set humans above animals, pointing to similarities in communications that exist among animals.

George Wacker ’03, communications manager for Discover Lehigh Valley, gave a presentation on the transforming of marketing in light of social media.  He provided examples of ways his company uses social media, such as Twitter, Facebook, Instagram and other sites to promote local businesses.  He shared advice for small business owners who use social media and talked about his blogging experiences with his blog, which focuses on Lehigh Valley happenings.

The event ended with a four-person panel discussion moderated by Martha Reid, professor of English.  The panel included Richard Subber ’69, MBA ’95, Suzanne Moyer ’13, Christie Jacobsen ’00 and George Wacker ’03.  Richard Subber, the newspaper expert on the panel, worked at the Morning Call for 41 years and currently is the faculty advisor for The Comenian.

Suzanne Moyer, a Moravian senior, is majoring in English and sociology.  Her Honors project, The Effect of Media on Public Perception and Agent of Mobilization, analyzed the effects of media through print, radio, television and internet.  Christie Jacobsen, is Moravian’s web manager and also runs a freelance web design business.  The panel discussion was lively as the members answered numerous questions from the audience that critically examined the pros and cons of social media. 

View photos at

Remembering a brother; supporting his son

By the time Benjamin Seifert is ready to start college, his father’s fraternity brothers, friends and supporters should have raised enough for him to attend.

Benjamin was an infant when his father, Christopher Seifert ’97, a captain in the U.S. Army, was killed in Kuwait. A member of the 101st Airborne Division, Seifert was one of two military personnel who died in an attack by a fellow soldier, who is now incarcerated at Fort Leavenworth, Kan.

Seifert was one of the founding members of Delta Tau Delta at Moravian, and his fraternity brothers quickly joined forces to figure out how they could help Seifert’s young family.

“We decided to go with a golf tournament,” says Todd James ’04, who was a junior and the president of the fraternity the year Seifert was killed. “We got started so quickly after Chris died, which has given us time to fundraise … we had an 18-year runway to Benjamin’s freshman year, and we’re pretty much right where we wanted to be at year ten.

“It says a lot about the mark Chris left on his friends and family,” he adds. “Everyone continues to want to remember him and to support his son.”

The first year, about $12,000 was raised with about 140 golfers, and the event has been going strong every year. Although the golf tournament is the prime fundraising effort, a fund was started by Scott Heydt ’02 through the fraternity’s national education foundation. This vehicle allowed people to make tax deductible donations that was managed as part of a bigger portfolio strategy. “This lowered the risk, and allows them to get the best return on their investment,” says James.

The 10th annual Captain Chris Seifert Memorial Golf Outing will be held Saturday, April 27 at Southmoore Golf Course in Moore Township. All proceeds go to the scholarship fund for Benjamin Seifert, age 10.

Registrations are taken up until the 26th, unless it fills up. James suggests interested golfers contact him at or register at the website

Upcoming Events

April 20
Wine tour, tasting and social for alumni, faculty, staff and friends
5:30 p.m. to 7:30 p.m.
Vynecrest Vineyards, Breinigsville
Click here for more information and online registration.

April 21
Annual Accounting Club awards dinner
6 p.m., Haupert Union Building (HUB), Pavilion
Click here for more information and online registration.

April 25
Omicron Delta Kappa (ODK) awards ceremony
6 p.m., Haupert Union Building (HUB), Prosser Auditorium
ODK alumni are invited to attend. R.S.V.P. to

May 8
Graduation celebration reception for Comenius Center graduates
7 to 9 p.m., HUB Pavilion
Comenius Center alumni are invited to join in honoring the Class of 2013.
Click here for more information and online registration.

May 9
2nd Annual Alumni and Graduating Seniors Reception
6 p.m., Religion and Philosophy Commons, First Floor of Comenius Hall
For more information and to register contact Kelly Denton-Borhaug, Ph.D., Associate Professor and Chair of the Religion Department, at

May 11
Reception for Legacy Graduates and their families
Is your son, daughter, sibling, or any relative a graduating senior? If so, you are invited to have your photo taken with your legacy graduate, immediately following Commencement, outside near the Reeves Library Amphitheater.
Click here for more information and online registration.

May 17 and 18
Founder’s Day and Alumni Weekend
Reunions for Classes 1963, 1958, 1953, 1948, 1943 & 1938
Visit for more information.

October 4 and 5
Homecoming weekend
Please note that the Classes of 1968 through 2013 will hold their reunions this weekend.
If you would like to help plan your reunion, please contact or call 610 861-1366.

For more information about these events visit

Moravian College encourages persons with disabilities to participate in its programs and activities. If you anticipate needing any type of accommodation or have questions about the physical access provided, please contact the event sponsor at least one week prior to the event.

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