Inside Moravian
e-Newsletter of the Moravian College Campus Community 1/28/14
Ken Blom stands before a projection screen discussing social media with students.

ABOVE: Ken Blom ’07, associate director of social discovery at Buzzfeed, led a session at the Backpack to Briefcase event titled “Social Media and You,” educating students on how they can create a positive social media presence.


Preparing to Ditch the Backpack for the Briefcase

Career Center’s Annual Event Preps Students for Life After Graduation

While Moravian College’s Career Center hosted its annual Backpack to Briefcase event Jan. 10-11, the true value of the two-day interactive experience for juniors and seniors won’t likely be realized until six months after graduation, estimates Amy Saul, associate dean of students and director of career development. (To view photographs from the event, click here.)

“When we created Backpack to Briefcase, we really wanted a program that would help students figure out all the extras that go along with life after college,” she explained. “At Moravian, we have great faculty who prepare our students academically, and we offer great hands-on learning and leadership experiences, but there are all these other areas to managing your life that students might not necessarily think of until they have graduated.”

During the conference-style program, the nearly 60 students in attendance received an education on “all these other areas of managing your life,” while also mixing in important lessons about career prep through mock interviews, resume reviews and an etiquette dinner.

Additionally, conference breakout sessions concentrated on personal life management skills, such as managing finances and living on your own; professional development, like communicating as a professional and understanding professional courtesy; and on-the job information, such as preparing for the first day, understanding benefit options and avoiding pitfalls in the workplace.

“We’re here to help students figure out, “What will the first six months out of college be like?” Saul said. “We want to give the students the tools that will be helpful while they are still on campus. Whether you are entering graduate school or the world of work, we have advice to help ease the transition.”

Steven Soba gestures with his hand while talking to a student. Kimberleigh Nicole Burgess sits at a table with an open laptop facing Dean Loyd.

ABOVE: Steven Soba, vice president for enrollment management at Moravian College, interviews a student during the Backpack to Briefcase event Jan. 10.

ABOVE: Kimberleigh Nicole Burgess '15 participates in an interview with Nicole Loyd, vice president for student affairs and dean of students at Moravian.

Backpack to Briefcase also provided students with the opportunity to network with professionals, many of whom work for companies that hire recent college graduates. Among the professionals on hand were several Moravian alumni, including Daniel Carusi ’89, vice president of global education, Deltek; Michelle Hanna ’12, Ph.D. candidate in psychology, Lehigh University; Dylan Stroup ’10, advisor at AXA Equitables; Laura Queen ’96, vice president of human resources, G & W Laboratories, Inc.; and Ken Blom ’07, associate director of social discovery at Buzzfeed.

Blom led one session titled “Social Media and You,” educating students on how they can create a positive social media presence and ensure they have “good content” online.

“One of the reasons we like to bring Ken in is that he talks with students about how to use social media in a way that can help them along their career path,” Saul explained. “It can help them build their personal and professional brand. I think this session really resonates with the students because they learn about the positives and the negatives of being really engaged in social media, and they learn how to make social media work for them.”

The Career Center has a robust schedule for the spring 2014 semester, most notably the Career and Internship Fair on Thursday, March 20, from noon to 3 p.m., in Johnston Hall. Employers will be on campus to meet with students about jobs and internships. Every major and year of study, as well as Moravian alumni, are encouraged to attend. Professional dress and polished resumes are required. No advanced registration necessary. Visit for more information.

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