Inside Moravian
e-Newsletter of the Moravian College Campus Community 1/27/15

ABOVE: Writer Alyssa D'Ippolito '15 (fourth from right) and the winter term Disney trip travelers were treated to a magical tour of Walt Disney World in Orlando, Fla. (PHOTO CREDIT: CLINT DOYLE '15


Professor Gary Kaskowitz Provides Students With A Magical Learning Experience Over Winter Break

By Alyssa D'Ippolito '15

Every little girl dreams of being a princess when she grows up, and there is one place on Earth where all dreams come true—Walt Disney World. This year, I finally got to experience the happiest place on earth for myself on the Experiential Marketing and Creative Leadership winter term trip to Disney 2015.

For the third year in a row, Gary Kaskowitz, associate professor and chair of the economics and business department, took his Experiential Marketing and Creative Leadership classes to Walt Disney World in Orlando, Fla., for six days of training sessions, team-building activities and group assignments (plus plenty of free time to explore the parks). It was an inside look at the creation of meaningful experiences, and how companies can better sell themselves through these experiences. Mickey Mouse welcomed 37 students and alumni from the College—double the size of last year’s trip.

Our mornings were spent hearing from real Disney employees about leadership strategies and the creative process. The anxiety many of us felt before before our teamwork activities quickly faded away when we began working. The Disney cast members did a wonderful job of conducting fun and informative activities including charades and a marble race.

I used our free afternoons and evenings to explore the parks and learn new things that we didn't cover in group activities. It was also a wonderful way to meet new people on the trip. Each day our groups changed a little during free time, and I found myself sitting on the Haunted Mansion ride talking to a fellow classmate who I hadn't had the chance to connect with yet. It was nice to see so many people at Walt Disney World who genuinely love their jobs.

The small nuances made the trip as magical as possible. I miss walking around the parks in my Belle tiara and being called princess, but I especially miss learning all about how a company with over 70,000 employees is able to run as smoothly as Disney does. While it was a sunny vacation, it was also an educational experience; one that I would love to have again.

For more photos, see the gallery below. All photos by Clint Doyle '15.

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