Professional Certificate in Digital Marketing
Take the first step toward earning a globally recognized marketing certification.
Are you looking to hone your skills to better understand and capitalize on today’s primary form of marketing? From engaging customers on social media to working with influencers to promote a brand or product, to communicating through strong email campaigns, anyone in today’s marketing world must have a well-rounded understanding of digital marketing principles. Moravian University’s Certificate in Digital Marketing prepares you to take businesses of all sizes—and across all industries—to the next level.
Topics You'll Explore
- Best practices in search engine optimization (SEO)
- Use cases for artificial intelligence (AI)
- Paid and organic social media advertising
- Email, affiliate, and content marketing
- Key performance indicators (KPI)
- Data and conversion rates
Taught by industry experts who’ve spent years cultivating impressive marketing careers in a variety of industries, this certificate will provide you with firsthand knowledge of today’s digital marketing tactics. It will even prepare you to earn a globally recognized marketing certification with HubSpot, making you more marketable to employees. Our program is designed to seamlessly fit into busy schedules and is well matched for working individuals looking to advance their careers with added credentials.
Career options for marketing professionals are uniquely diverse, as marketing is needed in every industry. Businesses in all fields are looking to maximize their marketing dollars through effective digital marketing, so whether you plan to earn this Professional Certificate in Digital Marketing as a stand-alone credential or you’re pursuing it as part of continued education, it is sure to advance your career and make you stand out among top candidates. Some careers in digital marketing include:
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|Social Media Content Specialist:
|Source: bls.gov and ZipRecruiter