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Moravian College
Economics and Business

Santo D. Marabella

Santo D. Marabella

Professor of Management (1992)

Education

  • BS, Villanova University, 1982
  • MBA, St. Joseph’s University, 1984
  • DSW, University of Pennsylvania, 1991

Contact:

Email: santo@moravian.edu
Phone: 610-625-7903
Office: Comenius Hall, Room 203

Areas of Research and/or Expertise

Leadership; arts & entertainment management; board governance; strategic planning; ethics; human diversity.

Biography

A Professor of Management at Moravian College, Dr. Marabella’s experience and study includes work in leadership, strategy, management, social work, the arts and not-for-profit boards. He holds a bachelor’s degree in business management from Villanova University, an MBA from St. Joseph’s University, and a Doctor of Social Work from the University of Pennsylvania.

At Moravian, Dr. Marabella served as Chair of the Economics & Business Department from 2005 to 2008. He also directed The Moravian MBA for seven years and the Certificate in Not-for-Profit Management program for two years. His research and consulting focus is primarily on not-for-profit boards (NFPs). He works with NFPs to strengthen their board structure, orientation, governance and participation, as well as designing and guiding organizational planning and facilitating leadership development. Over the past 20 years, he has consulted for, spoken to and served on more than 65 not-for-profit boards at the regional and national level, among these organizations are: National Association for Housing and Redevelopment Officials (NAHRO), National Association for Social Workers – PA Chapter, American Red Cross – PA Chapter, Lutheran Seminary of Philadelphia; and regional divisions or chapters of national organizations such as American Lung Association, Easter Seals Society, United Way.

Marabella’s professional and volunteer experiences include leadership in the founding or “renaissance” of a number of organizations. He was the first Executive Director of Leadership Berks, a community leadership development program for emerging leaders in Reading & Berks County, PA, a position he held from 1985 to 1997. Through leadership Berks, he was instrumental in founding a state-wide leadership program, known as Leadership Pennsylvania, along with colleagues from four other community leadership programs.

As a volunteer, he served as president of the Berks County Arts Council from 1987 to 1991, and was responsible for leading that organization through a period of redefining its mission and programs. During the first three years of his tenure, the Arts Council hired its first executive director and secured an unprecedented level of funding ($300,000) and cooperation from city, county and state governments. Also, Marabella created the SUNYCELEBRATION program, a recreation event for homebound and institutionalized persons. SUNYCELEBRATION has been held annually in Reading, Philadelphia and Villanova since 1979, and has treated thousands of shut-in guests from its inception. In 1990 and 1991, Dr. Marabella served as the President of his high school alumni association - Reading Central Catholic High School Alumni Association. Under his leadership, the Association organized its structure and operations, raised more than $60,000 for the school and established the “Distinguished Alumni Award.” He also was Chair of Advisors for Alpha Phi Omega (Nu Lambda Chapter); Member, National Philanthropy Committee, Alpha Chi Rho National Fraternity Committee; Regional Finalist of the President’s Commission on White House Fellowships (1991) and Chair for the Moravian College Diversity Committee from 1993 to 1995.

In 2005, he introduced his model for new board member orientation to the not-for-profit sector. The model includes NFP-specific and general board training content that one would expect to find in an orientation program for new board members. In addition, it includes three factors which make it distinct: teaching a board member the “universal truths” that can enhance their perceived ability to govern; creating a dialogue through which a board member can articulate his or her perceived needs and obstacles to fully participate; and, implementing a process for the NFP to be responsive to board member needs and obstacles so board participation increases.

In 2012, Marabella created a model for training customer service personnel that is based on theatre and includes the development of a Job Character Profile. The premise of his research is that customer service positions have a character, much like a character in a play. If customer service employees understand and take on their job character like the consummate actor, they will be authentic, fully present, disciplined and trusting. And, ultimately, they will be more aware of how and who to be in their jobs, not just how and what to do their jobs. In other words, great customer service is all an act! To promote his model, Marabella wrote a three-act playshop (workshop using a play) called “Customer Service: It’s All an Act!” and presents it to various industries and organizations.

Named by the Reading Eagle (Reading, PA) as the “2017 Entertainment Newsmaker of the Year,” Marabella is also a playwright, screenwriter and producer. His current project is a TV pilot, Franklin Street Station, to be shot in an actual train station in Reading this March. His one-act play called, "Metis and the Man," (2017) calls attention to the power we have to manage our fear, if we are open to re-perceiving it as a force to reckon with in our present, that is relegated to our past, so it doesn’t impact our future. He most recently was a producer for This Is Reading, conceived and written by Lynn Nottage. Other projects include: "Gays in the Workplace – The Clear and Present Danger," (2016) a one-act play with a different perspective on the corporate closet, and his latest full-length play in development is "My Dad’s First Dog," (2016) which wonders why is it so easy for dogs and humans to share unconditional love, yet so difficult for people to love each other the same way; full-length play, "Getting: COMPLETE!" (2014) tells what happens when the bully grows up; and, a film-play, Senior Exploits (2013), helps active senior citizens protect themselves from shrewd scams. In addition, he is The Practical Prof, a regular columnist for the Reading Eagle’s Business Weekly. His book, The Practical Prof: Simple Lessons for Anyone Who Works! had its first national release in September 2013.

Marabella’s current community leadership includes: Founder and Film Commissioner for ReadingFilm, a division of Pennsylvania’s Americana Region (the Visitors Bureau), which he founded in 2006 to attract film and digital media projects to Reading, PA; Past Chair, Alumni Council of the School of Social Policy & Practice at the University of Pennsylvania; Immediate Past Chair, Greater Reading Alliance of Community Theatres. His professional memberships include: His professional memberships include The Lambs, the Dramatists Guild of America, the Theatre Communications Group, the Academy of Management and the National Association of Social Workers.