Yoon Park
Assistant Professor of Marketing
Education:
- Doctor of Business Administration, Alliance Manchester Business School, The University of Manchester, Manchester, UK
- Master of Science, Accountancy, Gies College of Business, University of Illinois at Urbana-Champaign, IL, USA
- MBA, International Business, Thunderbird School of Global Management, Arizona State University, AZ, USA
- Bachelor of Laws, Hankuk University of Foreign Studies, College of Laws and Public Administration, Seoul, Korea
Contact:
Email: parky@moravian.edu
Office phone: 610-625-7817
Office location: Comenius Hall 203
Areas of Research and Expertise:
Dr. Yoon Park's research focuses on sales and marketing competency transformation in global B2B organizations, examining how AI, digital transformation, and sustainability are reshaping the capabilities that commercial organizations need. His current work includes a meta-review of approximately 2,000 academic articles and annual reports from 50 leading global B2B firms, aimed at developing a conceptual framework for future B2B sales and marketing competency models.
His research builds on more than twenty-five years of global marketing and sales leadership at Emerson Electric, Cabot Corporation, BASF, and Delphi. As a Research Scholar at the NYU Stern Center for Sustainable Business, he contributed to Claims That Cut Through (2023). He holds a DBA from Alliance Manchester Business School, The University of Manchester.