
One of the better definitions of supply chain management comes from the Cornell School of Operations Research: “design, planning, execution, control, and monitoring of supply-chain activities with the objective of creating net value, building a competitive infrastructure, leveraging worldwide logistics, synchronizing supply with demand and measuring performance globally.” Additionally, the resilience of the supply chain is critical, as we have recently experienced in the pandemic. Even with the best design, plan, control, and supply-and-demand sync, it crashed. Why?
Some of the macro issues:
Some of the micro issues (US focused):
Shortages
Constraints
The pandemic further exacerbated weaknesses in the prepandemic supply chain. Global shutdowns were coupled with panic buying, which reduced already low inventories. This was followed by unprecedented demand with the reopening and economic stimulation. Increased savings and the CARES Act drove increased levels of purchasing and capital investments. These investments ranged from home improvements and new hard goods like refrigerators and stoves to business improvements. All of this drove increased demand for container, truck, rail, and manufacturing capacity and the associated increased demand for labor just as the supply of labor was being negatively impacted by quarantines, sicknesses, home schooling, and shifts to different employment (e.g., from truckers to home contractors). After the shutdown, trucks, rail, and containers were not positioned where needed to meet shipping demands, interrupting the delivery of goods. Additionally, the high demand for products, people, and supplies triggered even higher needs for labor and fuel, which further impacted the global supply chain.
The total global supply chain is linked. No one piece will solve the puzzle. To drive immediate impacts and bring tangible results, we need to build a consortium of industry experts—from rail, trucking, labor, ocean, port, third-party logistics companies, and specialists in supply chain management—who are motivated to work together with a macro view toward micro changes (hours of service, prioritization of food and medicines, etc.) while mitigating risks and managing costs for all, holistically.
We need to be prepared for the fact that this will take time and may not resolve into late 2022 or beyond. Optimistically, the fix is coming and clearly overdue, and the pandemic may have been the “shot in the arm” we needed for a true, functioning global supply chain and economy.
To learn more about June Youngs ’79, read "Home Run."