Moravian College Marketing Request Policy
In order to best utilize our resources and maintain branding standards, the Moravian College Marketing and Communications Office has established policies and procedures regarding institutional marketing and photography requests. These policies were created to provide creative oversight and coordination for all campus marketing needs.
The policy is managed and maintained through the Marketing and Communications Office in conjunction with the Vice President for Institutional Advancement.
Section I: Internal Request Process
STEP 1: REQUEST SUBMISSION
All marketing and photography requests must be made through the online form (moravian.edu/marketingrequest) (NOTE: you must be logged into your Moravian College Gmail account to use this form) Advanced notice of at least FOUR weeks is required for ALL projects. Completion date will be dependent on project scope and available resources. Requests made via phone, email, or any other means may not be accommodated.
STEP 2: ASSESSMENT OF REQUEST
Each request will undergo a needs-based assessment completed by the Marketing Department. This process will include:
- Purpose and priority of request, as determined by marketing needs
- Staff and equipment availability
- Outside participants that may need photo releases (i.e., children under the age of 18)
The Marketing Department is authorized to determine whether or not the request will be accommodated and how the request will be fulfilled.
STEP 3: PLANNING MEETING
Larger marketing requests may require departmental collaboration. In that event, the Marketing Department will reach out to the requesting party to set up a planning meeting.
STEP 4: PRODUCTION/DELIVERY
Once project is complete, it is the requesting office's responsibility to make arrangements to pick up any completed materials.
STEP 5: BUDGET CONSIDERATION
The requesting department is responsible for funding printed materials (in house or outside) and/or any other production resources. It's he requesting party's responsibility to seek budget approval from their department.