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Economics and Business Research



From ethnographies to self studies to data analysis, research–both informal and through formal programs like SOAR—is deeply embedded in the economics and business curriculum. We don't just ask you to gather data, we immerse you in the experience and encourage critical thinking alongside that data. From preparing a promotional calendar for the Iron Pigs (our local minor league baseball team) to examining the diversity climate on campus, your opportunities for exploration are endless.

Faculty Research

Dr. Sonia Aziz examines outcomes resulting from health and human behavior

Dr. Aziz's research focuses on valuation of health and other non-market goods (environmental goods) by looking at human behavior in response to potential health and environmental risks, and the impact of that behavior on the outcomes experienced.

Dr. Aziz

Her scholarship primarily involves Environmental Economics with a focus on Health Economics. She is particularly interested in risk mitigating actions taken by individuals in highly resource constrained economies and most of her field work is based in developing countries. Dr. Aziz’s most recent research involves assessing the social economic impact of utilizing remote sensing technology to track vector borne disease in developing countries. She focuses on the valuation of pathogen contaminated drinking water in urban and rural Bangladesh, and her previous work involves valuation of arsenic in drinking water in rural Bangladesh. She was principal investigator and co-principal investigator of multiple grants funded by the National Aeronautics and Space Administration (NASA). She collaborates extensively with the University of Maryland at College Park, Penn State, the University of Rhode Island and with international research organizations.

Dr. Jinjing Liu is passionate about predicting stocks

Dr. Liu’s research focuses on asset pricing, banking, and corporate finance. She has a great passion for predicting stock returns.

Dr. Liu

She has developed a measure to quantify how different assets are connected when the overall market is going down and improved the predictions for the cross-section of stock returns. You can explore the work in more detail through the following links: A new tail-based correlation measure and its application in global equity markets and A novel downside beta and expected stock returns. She also looks into reasons and solutions for bank failures. You can read one of her studies here for more details. In the realm of corporate finance, she explores how economic policy uncertainty affects the cost of capital (Economic policy uncertainty and the cost of capital), whether managers receive high compensation due to their talents or their influence within the company (Should the CEO Pay Ratio be Regulated?), and how the use of relative performance evaluation in managers’ compensation contracts affects managers’ behavior and firms’ risk-taking, e.g., Relative Performance Evaluation and Contagion in Financial Reporting Quality.

Dr. Eva Leeds is evaluating gender differences in sports and a popular game show

Dr. Leeds has published in many areas of economics, such as mortgage banking, centrally planned economies, and transition economies.

Dr. Leeds

Her research has been in sports economics, where she has used event analysis to examine the impact of the announcements of naming rights on the value of companies that purchase them and found no evidence of a positive impact. Much of her research uses sports settings to study broader social issues, such as gender pay gaps. For example, she is currently focusing on gender differences in response to setbacks and competitive settings. She has performed this analysis in settings ranging from professional tennis to professional golf to international figure skating. Her most recent paper on gender differences has used the setting of the gameshow Jeopardy. She asks whether women in Final Jeopardy bet differently from men and finds that they do not. At least in this setting, men and women behave the same way.

Dr. Stacy Boyer examines how stereotype effects impact women’s leadership

Stereotype threat describes the concern that we might be judged or treated in accordance with a negative and self-relevant stereotype, or that we might confirm that stereotype, in a valued domain. Dr. Boyer’s research examines the effects of stereotype threat on women’s leadership outcomes.

Dr. Boyer

Despite the increasing representation of women in top leadership positions, research indicates that people tend to associate leadership with men more often than with women, and this stigma consciousness can disrupt women’s focus and decision making by directing attention toward stereotype-confirming feedback, thereby reducing their performance in the domain. Dr.Boyer’s work examines differential responses to stereotype threat, which can range from anxiety and withdrawal behaviors to anger and approach behaviors. Further, she examines how these experiences impact women’s motivation to lead and career aspirations. She recently presented her research at the Academy of Management Conference in Boston, MA. Dr. Boyer’s broader research interests include leadership, burnout, and unethical behavior. She was recently published in the Journal of Applied Psychology and the Journal of Occupational and Environmental Medicine, and was awarded a Diversity, Equity, and Inclusion grant from Drexel University for her collaborative project on the relationship between burnout and client derogation among human service professionals.

Dr. Gary Kaskowitz invited to share expertise in Walt Disney World book 

Dr. Kaskowitz is a Professor of Management with specialization in analytics and marketing techniques. His research emphasis is on digital marketing and applied aesthetics to build strong brand loyalty. He is currently writing an invited chapter for the upcoming book: Why the Magic Matters, to be published by Rowman & Littlefield. 

Dr. Kaskowitz

This chapter focuses on how Walt Disney World employs marketing techniques that engender deep loyalty from consumers to itself and amongst each other by using its theme park experience as an applied story. This chapter will explain how through strategic utilization of perception, ritual, involvement, and storytelling, Walt Disney World forges lasting connections with its customers that extend beyond individual visits and are passed down through generations.

Student Research

Dr. Mark Koscinski and Professor Dan O’Connor have jointly advised student research through the Moravian Honors Program. 

Students selected for this program prepare an original research project, intensively working with their advisors over the entire academic year.  The topics examined were cutting edge issues in finance and accounting. Students have researched potential relationships between a company’s CEO Pay Ratio and the company’s market capitalization, industry, and board of directors diversity.  Most recently, Dr. Koscinski and Professor O’Connor are advising a research project into accounting for activity in the virtual realm.

Honors advising

Research Archive

Sonia Aziz Faculty Luncheon: The Economics of Poverty

Sonia Aziz, associate professor of economics, reveals what really leads to results in developmental economics

Read more about Sonia's research


The Road from Injury to InFocus

PJ Mindo '16 explores how poverty and inequality is affected through the Affordable Care Act

Read more about PJ's research

Addressing Global Economics Through Research

Huy Quoc Huynh '15, with the help of Dr. Jim West, takes a deep dive into the opportunities and challenges of the Vietnamese economy as a global competitor

Read more about Huy's research

Selling a Story

Morgan LaPointe '15 examine how Disney uses immersive media and story structure to foster brand loyalty

Read more about Morgan's research